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20xx年奧迪轎車品牌商務(wù)政策講解課件(已改無(wú)錯(cuò)字)

2023-07-04 07:57:03 本頁(yè)面
  

【正文】 ly for both CKD and FBU models 考核周期 Assessment period:每年考核 2次,每半年 1次,按每半年的綜合成績(jī)進(jìn)行考核。 Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year. 考核資格 Assessment Limits: 半年累計(jì)銷售檔案提報(bào)率 Customer documents submitting rate in total half year ≥90% 半年累計(jì)銷售檔案合格率 Customer documents fulfilling rate in total half year ≥90% 半年累計(jì)檔案真實(shí)性 Customer documents facticity in total half year ≥85% 半年累計(jì)成功樣本量 Sample size in total half year ≥半年累計(jì) AAK in total half year *10% 其中 , 半年累計(jì)銷售檔案提報(bào)率 Customer documents submitting rate in total half year ( %) =半年累計(jì)用戶檔案數(shù)量 /半年累計(jì) AAK數(shù)量 * 100%submitting rate (%)= Customer files volume in total half year / AAK volume in total half year * 100%) 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 24 24 考核辦法 Assessment method:以上條件全部滿足時(shí),方可按下列規(guī)則進(jìn)行 CSS(銷售)的 銷售折讓考核 ,否則不能獲得該項(xiàng)銷售折讓獎(jiǎng)勵(lì) Only all above premises are fulfilled, can dealer get CSS discount according to the rules 排名在前 25% ,銷售折讓獎(jiǎng)勵(lì) % Ranking within top 25%, % discount will be given. 排名在第 26%- 75% ,銷售折讓獎(jiǎng)勵(lì) % Ranking is 2675%, % discount will be given. 排名在第 76%- 90%,銷售折讓獎(jiǎng)勵(lì) % Ranking is 7690%, % discount will be given. CSS銷售成績(jī)排名在后 10%,不享受傭金獎(jiǎng)勵(lì) Ranking is within bottom 10%, no discount will be given 考核說(shuō)明 Assessment notes:一經(jīng)查實(shí)經(jīng)銷商有提報(bào)虛假用戶檔案或有其他弄虛作假的行 為,則取消其相應(yīng)考核期內(nèi)的考核資格。 Dealers must provide real customer documents. If fake documents or actions are found, dealer will have no CSS discount of related period. 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 25 25 目的:提高奧迪用戶的服務(wù)滿意度和品牌忠誠(chéng)度 Objective: To improve customer satisfaction and customer loyalty 考核依據(jù) Assessment basis : CKD CSS調(diào)研結(jié)果:由一汽 大眾委托第三方調(diào)研公司實(shí)施 CSS問(wèn)卷(服務(wù))電話調(diào)研,每個(gè) 月滾動(dòng)進(jìn)行、半年核算一 次綜合結(jié)果,調(diào)研的目標(biāo)車型為 CKD和 FBU車型; CSS results: telephone interview will be done monthly for both CKD and FBU models by the third party CSI 結(jié)果:來(lái)源于 CSI 用戶滿意度調(diào)研,每年一次,調(diào) 研的目標(biāo)車型為 A6L和 A4L及 Q5。 CSI results: Conducted by once a year for A6L amp。 A4L/Q5 考核依據(jù) Assessment basis FBU CSS調(diào)研結(jié)果:由一汽 大眾委托第三方調(diào)研公司實(shí)施 CSS問(wèn)卷(服務(wù))電話調(diào)研,每個(gè) 月滾動(dòng)進(jìn)行、半年核算一 次綜合結(jié)果,調(diào)研的目標(biāo)車型為 CKD和 FBU車型; CSS results: telephone interview will be done monthly for both CKD and FBU models by the third party 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 26 26 考核辦法 Assessment method CKD: 非 J. D. Power CSI調(diào)研城市: %( CSS調(diào)研結(jié)果)(考核辦法一) . Power Survey Cities: %( CSS results) (Assessment method 1) . Power CSI調(diào)研城市:分成兩部分, %( CSS調(diào)研結(jié)果)(考核辦法一) + % ( CSI結(jié)果)(考核辦法二) . Power Survey Cities: Two parts, %( CSS results) (Assessment method 1) + %( CSI results)( Assessment method2) 考核辦法 Assessment method FBU %( CSS調(diào)研結(jié)果)(考核辦法一)( CSS results) (Assessment method 1) 考核說(shuō)明 Assessment explanations :一經(jīng)查 實(shí)經(jīng)銷商有提報(bào)虛假用戶檔案或有其他弄虛 作假的行為,則取消其相應(yīng)考核期內(nèi)的 CSS問(wèn)卷(服務(wù))電話調(diào)研的成績(jī)。 Dealers must provide real customer documents. If fake documents or actions are found, dealer will have no score for CSS (service) telephone interview of related period. 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 27 排名在前 Ranking top 25% 排名在第 Ranking 26%- 75%, 排名在第 Ranking 76%- 90%, 排名在后 Bottom10% 27 % % % 0 % % % 0 非 J. D. Power CSI調(diào)研城市 Non survey cities J. D. Power CSI調(diào)研城市 survey cities 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核辦法一 Assessment method 1 以半年作為考核結(jié)果的兌現(xiàn)周期,根據(jù) CSS調(diào)研半年綜合成績(jī)進(jìn)行經(jīng)銷商排名并給予相 應(yīng)比例的銷售折讓 Dealers will be ranked based on the final average half year score CKD 按以下標(biāo)準(zhǔn)兌現(xiàn) :CKD standards 28 企業(yè) 企業(yè) /企業(yè)企業(yè) 29 企業(yè) 企業(yè) /企業(yè)企業(yè) 30 考核周期 Assessment period:根據(jù)調(diào) 研公司的調(diào)查結(jié)果,奧迪銷售事業(yè)部網(wǎng)絡(luò)部每年將 對(duì)該項(xiàng)共考核 2次,每半年 1次,按每半年的綜合成績(jī)進(jìn)行考核。 Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year. 28 考核銷售折讓 Assessment Discount – CSS 服務(wù) Ser
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