【正文】 edium 載體Messages 消息Motivation 激勵(lì)Motivator factors 激勵(lì)因素Multidomestic strategy 多元化策略Myths 虛構(gòu)的故事Need for achievement 成就需要Negative reinforcement 消極強(qiáng)化Network structure 網(wǎng)絡(luò)結(jié)構(gòu)Noise 噪聲Nominal group technique(NGT)名義群體技術(shù)Nonprogrammed decision 非程序化決策Nonverbal municationa 非語(yǔ)言溝通Norms 標(biāo)準(zhǔn)。典范。s equity 所有者權(quán)益Partial schedule of reinforcement 間斷性獎(jiǎng)勵(lì)Participative leadership 參與型領(lǐng)導(dǎo)Participative management 參與管理Pathgoal model 途徑目標(biāo)模型Payoff table 決定(因素)表。成果表Payoffs 發(fā)工資Performance appraisal 績(jī)效考評(píng)Personality 性格PERT(program Evaluation and review technique)計(jì)劃審評(píng)技術(shù)Physiological needs 生理的需要Plan 計(jì)劃planning 計(jì)劃,部署Policies 政策Pooled interdependence 共有相互依存Positive reinforcement 正強(qiáng)化Power 權(quán)利Problem 問題Procedures 程序Process consultation 過程咨詢Process layout 工藝式布置Product divisional structure 生產(chǎn)部門式結(jié)構(gòu) Product layout 產(chǎn)品式布置Productivity 生產(chǎn)力Profitability ratios 收益比率Programmed decision 程序化決策Programs 規(guī)劃Project production system 工程生產(chǎn)系統(tǒng)Projects 項(xiàng)目Protected class 受保護(hù)一類Punishment 懲罰Quality assurance 質(zhì)量保證Quality circle QC小組Quality control 質(zhì)量管理。波羅Marco Polo 達(dá) Machiavelli 塞萬(wàn)提斯Miguel de Cervantes 伽利略Galileo中世紀(jì)Medieval Period 哥倫布Christopher Columbus 商業(yè)革命Commercial Revolution 殖民主義colonialism 奴隸貿(mào)易slave trade 文藝復(fù)興Renaissance 人文主義humanism 但丁Dante達(dá)路德Martin Luther 閔采爾Thomas M252。 Etat of Brumaire 拿破侖Napoleon Bonaparte 執(zhí)政府the Consulate法蘭西第一帝國(guó)the First French Empire 《拿破侖法典》the Code Napoleon 滑鐵盧戰(zhàn)役Battle of Waterloo 杰斐遜Thomas Jefferson 富蘭克林Benjamin Franklin 《常識(shí)》Common Sense 大陸會(huì)議The Continental Congress 喬治盧維杜爾ToussaintLouverture 伊達(dá)爾哥Miguel Hidalgo y Costilla 玻利瓦爾Sim243。var圣馬丁Jos233。n 幕府Shogunate 武士samurai 鎖國(guó)令Sedusion Orders 豐臣秀吉Toyotomi Hideyoshi 巴布爾Baber莫臥兒帝國(guó)the Mughal Empire 阿克巴Akbar工業(yè)革命Industrial Revolution 飛梭flyingshuttle 珍妮紡紗機(jī)spinningjenny 騾機(jī)spinningmule 水力織布機(jī)waterframe 瓦特James Watt 富爾頓Robert Fulton 史蒂芬孫George Stephenson 蒸汽時(shí)代the Age of Steam 亞當(dāng)sAssociation 第一國(guó)際First International 巴黎公社Commune of Paris 西進(jìn)運(yùn)動(dòng)Westward Movement 自由州Free State 蓄奴州Slave State 《宅地法》Homestead Act 林肯Abraham Lincoln《解放黑人奴隸Emancipation Proclamation 宣言》美國(guó)內(nèi)戰(zhàn)Civil War(.)俾斯麥Otto von Bismarch 鐵血政策Iron and Blood 明治維新Meiji Restoration 克里米亞戰(zhàn)爭(zhēng)Crimean War 奧斯曼帝國(guó)the Ottoman Empire 巴布教Bābism西門子Ernst Werner von Siemens 愛迪生Thomas Alva Edison 貝爾Alexander Graham Bell 馬可尼Guglielmo Marconi 卡特爾Cartel 辛迪加Syndicat 托拉斯Trust洛克菲勒J(rèn)ohn 容克Junker《江華條約》The Treaty of Kanghua 《樸茨茅斯和約》The Treaty of Portsmouth 蘇伊士運(yùn)河Suez Canal 第二國(guó)際Second International 列寧Vladimir Ilich Lenin 奧匈帝國(guó)AustriaHungary 斯拉夫人Slaves 威廉二世William Ⅱ 三國(guó)同盟the Triple Alliance 三國(guó)協(xié)約the Triple Entente 斐迪南大公Archduke Ferdinand 第一次世界大戰(zhàn)World War Ⅰ薩拉熱窩事件Assassination at Sarajevo 笛卡爾Ren233。ntgen 居里夫人Marie Sklodowska Curie 愛因斯坦Albert Einstein 巴斯德Louis Pasteur 培根Francis Bacon歌德Johann Wolfgang von Goethe 拜倫George Gordon Byron 司湯達(dá)Stendhal 狄更斯Charles Dickens 果戈理Nikolay Gogol 普希金Alexander Pushkin 安徒生Hans Christian Andersen 易卜生Henrik Ibsen 馬克ne Delacroix 列賓Ilya Yefimovich Repin 莫扎特Wolfgang Amadeus Mozart 貝多芬Ludwig van Beethoven 舒伯特Franz Peter Schubert 約翰d233。re二月革命February Revolution 布爾什維克Bolshevik 蘇維埃Soviet羅曼諾夫王朝Romanov Dynasty俄國(guó)臨時(shí)政府Russian Provisional Government 東宮Winter Palace 十月革命October Revolution 紅軍Red Army戰(zhàn)時(shí)共產(chǎn)主義Wartime Communism 新經(jīng)濟(jì)政策New Economic Policy 非暴力不合作運(yùn)動(dòng)civil disobedience（文明不服從運(yùn)動(dòng)）凱末爾 Atat252。羅斯福 《國(guó)家工業(yè)復(fù)興法》The National Industrial Recovery Acts 德國(guó)民族社會(huì)主義Nation Socialist Workers’工人黨Party 納粹Nazi 希特勒Adolf Hitler 國(guó)會(huì)縱火案Reichstag Fire 西班牙內(nèi)戰(zhàn)Spanish Civil War 國(guó)際縱隊(duì)International Brigades 美國(guó)的中立法American Neutrality Acts 《反共產(chǎn)國(guó)際協(xié)定》AntiComintern Pact 軸心國(guó)Axis Powers綏靖政策Policy of Appeasement 慕尼黑協(xié)定The Munich Agreement 慕尼黑陰謀Munich scheme《蘇德互不侵犯Treaty of NonAggression條約》Between Soviet Union and Germany 閃擊戰(zhàn)Blitzkrieg 東方戰(zhàn)線Eastern Front 馬奇諾防線Maginot Line 自由法國(guó)Free French 戴高樂Charles de Gaulle 不列顛之戰(zhàn)Battle of Britain 丘吉爾Winston Churchill 珍珠港Pearl Harbour 《大西洋憲章》Atlantic Charter《聯(lián)合國(guó)家宣言》Declaration by Union Nations 中途島Midway Island 諾曼底Normandy 開羅會(huì)議Cairo Conference 《開羅宣言》Cairo Declaration 德黑蘭會(huì)議Teheran Conference 雅爾塔會(huì)議Yalta Conference《波茨坦公告》The Potsdam Proclamation 杜魯門Harry 《聯(lián)合國(guó)憲章》Charter of the United Nations 聯(lián)合國(guó)大會(huì)The General Assembly of the UnitedNations安理會(huì)The Security Council 冷戰(zhàn)Cold War 馬歇爾計(jì)劃The Marshall Plan 北大西洋公約組織The North Atlantic TreatyOrganization(NATO)華沙條約組織The Warsaw Pact Organization 德意志聯(lián)邦共和國(guó)German Federal Republic 德意志民主共和國(guó)German Democratic Republic 柏林墻Berlin Wall 越南戰(zhàn)爭(zhēng)Vietnam War 朝鮮戰(zhàn)爭(zhēng)Korean War歐洲共同體European Communities歐洲煤鋼聯(lián)營(yíng)European Coal and Steel Community 歐洲經(jīng)濟(jì)共同體European Economic Community 歐洲原子能聯(lián)營(yíng)European Atomic Energy Community 馬丁金Martin Luther King, Civil Rights Movement越南民主共和國(guó)The Democratic Republic of Vietnam 古巴導(dǎo)彈危機(jī)Cuban Missile Crisis 中東戰(zhàn)爭(zhēng)Middle East War 尼赫魯 巴勒斯坦Palestine自由軍官組織Free Officer39。 agents/representatives 生產(chǎn)商的代理商/銷售代表manufacturers39。 sales offices/branches 生產(chǎn)商的銷售辦事處/分支機(jī)構(gòu)market aggregation strategy 整體市場(chǎng)戰(zhàn)略 market attractiveness factors 市場(chǎng)吸引力因素market attractiveness 市場(chǎng)吸引力market attractiveness/business position matrix 市場(chǎng)吸引力/業(yè)務(wù)地位矩陣 market circumstances 市場(chǎng)環(huán)境market demorgraphics 市場(chǎng)人口分布/統(tǒng)計(jì)特征market dimension 市場(chǎng)量度 market entry strategies 市場(chǎng)進(jìn)入戰(zhàn)略 market exclusion 市場(chǎng)排斥market expansion strategy 市場(chǎng)擴(kuò)張戰(zhàn)略 market factors 市場(chǎng)因素 market growth rate 市場(chǎng)增長(zhǎng)率 market hirarchy 市場(chǎng)等級(jí) market inclusion 市場(chǎng)納入 market measurement 市場(chǎng)測(cè)量market opportunity analysis 市場(chǎng)機(jī)會(huì)分析 market position factors 市場(chǎng)地位因素 market positioning analysis 市場(chǎng)定位分析 market potential measurements 市場(chǎng)潛力測(cè)度market segment 細(xì)分市場(chǎng) market segmentation 市場(chǎng)細(xì)分 market targeting 目標(biāo)市場(chǎng)選擇/ 10marketability 市場(chǎng)開拓能力 marketentry strategies 市場(chǎng)進(jìn)入戰(zhàn)略 marketing action plan 營(yíng)銷行動(dòng)計(jì)劃 marketing audit 營(yíng)銷審計(jì) marketing channel 營(yíng)銷渠道m(xù)arketing codes of conduct 營(yíng)銷行為規(guī)范 marketing munication 營(yíng)銷溝通/傳播 marketing concept 營(yíng)銷觀念