【正文】 roduct range. The stockmarket is uncertain at the moment because interest rates are falling. Advertising: a. Advertising is the most usefulway to propagandize a pany’s products and make them known to the is also the way to get the products orientated.(. whether theproducts are for female/male market, high earning people or low earning shoes…perfume ) b. When advertising a new product,it is essential to consider the target markets. Consumers’ needs in the targetmarket. c. Choice of media: seeAdvertising Strategies Tradefair What is important when exhibiting at trade fair? Quality of display Staff selected Key issues: Quality of display in trade fairs。 they are justwarmingup activities for the key matterbusiness. After a whole day or a fewdays’ entertainment, you may find the distance between the two sides are muchnarrower than the beginning, and there might be a lot of things that you bothwant to talk about. The cost ofentertainment: a. Not always the essential thing. Depending on thenature/characteristics of the transaction or the size of the deal. b. Should consider the point issue. If the pany is expecting to makebig gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its client. c. If the pany foresees that the client is not very lucrative ,then… d. The ideal plan would be spending as little money as possible to getthe deal done. But you must not offend your clients. You should make them feelbeing weled. Complaintbanding What is important whendealing with plaints from client? Offering an apology Suggesting a solution to the problem a. Offering an apology is the very basic level. b. When the clients think that they have received unfair treatment, thefirst thing that e to my mind the pany should do is to calm them down andtry to keep the client. c. An apology is the first step and a useful method to maintain controlof the situation. d. Offering an apology is an important gesture to show that the hostingpany is fully aware of the situation and would like to take the potentialresponsibility for its mistakes. e. The plaining clients would feel that their plaints are beingpaid attention and may therefore happy to proceed to the transaction with thehosting pany. f. It is necessary to suggest asolution to the problem as well.. g. The clients want to enter into the transaction in good mood and witha reliable and trustworthy business partner. Apart from an apology, the clientwould want to have the problems and misunderstanding solved before theirmunication moves to the next level. If the hosting pany failed or refusedto suggest a solution, its sincerity of entering into the transaction would beput into doubt. 關(guān)于 bec 中級口語自我介紹相關(guān)推薦：