【正文】 nd professionaltraining are equally or even more important than the higher education the HR managers only have 30 seconds to go through each applicant’s CV,the sector that will catch their eyes are normally your qualification andprofessional training experiences, which show whether you suit their vacantpositions. c. Nowadays, very few people wouldlike to go for that kind of jobforlife posts. They all wish to have theirjobs better and better, If an employee is able to get the opportunities toobtain some sort of professional training during the course of employment, thisexperience will definitely enhance his value in the employment market andtherefore benefits his future jobhunting. d. So in the twoway jobseekingprocess, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities withhis/her future employer and try to make himself/herself more petitive in theemployment market. Business premises。 local workforce。 pricing。 A wide range of services and products Pricing: a.(For a consumer):all consumers would liketo go for higher quality and expensive product ,it is a mon sense. b.(For a manager):correct pricing policiescan capture a large number of consumer in a short period of time. c.(For a newly built pany): pricingpolicies are particularly important for newly built businesses at the earlystage is to draw the public attention and make their pany and brand known tothe public. When a new product is put into market, there must be a lot of peopleknowing about it. Competitor’s price a. Once a new product is put intomarket, it will immediately face the petition from rivals. The price war sometimescan be incredibly fierce and crude. b. Competitors’ price will mirrorthe consumer’s attitude about certain products and the satisfaction about theirprices. c. If you fixed the price higherthan your rivals without higher quality of service, you might soon findyourself in an unfavorable situation. d. Correct pricing could alsodefeat some petitors in a short period of example: Safeway, Tescoprice war against all small bread manufactures. In this case, Safeway and Tescofixed their price for 7p per loaf, which is 23p cheaper than their petitors’offer. As a result of this , in 35 days time, most of their petitors wentinto liquidation. Advertising strategies a. The fundamental task for apany is to make its products and itself known to the public. There are manyways to achieve this, advertising is the most important one. b. Advertising through differentmedia can cover nearly every corner in the world. The major channels are :TVRadioInterNewspaperBillBoardPosterMagazine c. The advantage of advertising isnot only about propagandizing your pany but als