groupandpersonalinfluence英文-閱讀頁
2025-03-09 00:48本頁面
【正文】 ct activities in the marketplace 17 Word of Mouth ? Often the most significant source of info for consumers ? More credible than paid media endorsements ? Consumers are particularly likely to spread negative info Vons features excellent deals on toilet paper, but Lucky has better deals on vinegar! 18 potential reciprocity of exchange increased attention and status increased number of individuals with similar behaviors increased cohesion within group satisfaction of verbal expression feeling of power and prestige of influencing others’ behaviors enhanced position within a group decreased doubt about one’ s own behavior more information about options more reliable/credible information less time spent on search enhanced relationship with another individual decrease risk of new behavior increase confidence in choice decrease cognitive dissonance increase likelihood of acceptance by a desired group or individual Functional Benefits Hedonic Benefits Benefits of WordofMouth 謝 謝 :27:3000:2700::27 00:2700:27::27:30 2023年 3月 18日星期六 12時(shí) 27分 30秒 演講完畢，謝謝觀看！
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