groupandpersonalinfluence英文(已修改)
2025-03-07 00:48 本頁(yè)面
【正文】 1 GROUP AND PERSONAL INFLUENCE 2 Overview ? Types of Reference Groups ? Types of Group Influence ? How Reference Groups Influence Individuals ? Special Sources of Influences ? Word of Mouth You have to own at least ten directories to be a member of our group! Types of Influence Transmission of Influence Personal and Group Influences on Individuals Individual Lifestyles, Behaviors, Purchases, and Consumption Low Degree of Influence High Degree of Influence Personal and Group Influence on Individuals 4 Reference Groups ? any person or group of people that significantly influences an individual’ s behavior ? Impact on ? product ownership ? brand choice We work very well together! I will check the Encyclopaedia Britannica while you look through the Statistical Abstracts of the United States! 5 Types of Reference Groups ? Primary ? Secondary ? Formal ? Informal ? Membership ? Aspirational ? Dissociative ? Virtual 6 Types of Group Influence ? Normative: when individuals alter their behaviors or beliefs to meet the expectations of a group ? Valueexpressive: when a need for psychological as
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