【正文】 ties 一些幫助激發(fā)接觸點的技術(shù) ? Day in the life 生活中的一天 ? Snap shuffle deck 撲克牌 ? The Compass dial 指南針 A Day in the Life 生活中的一天 ? A stagemanaged experience 一種體驗 ? Surrounding the team with the environment, emotions and expressions of the customer/brand relationship 讓品牌團隊感受品牌與消費者關(guān)系的環(huán)境、情感和表情等 ? Stimulating all their senses sound, sight, touch, smell, taste 刺激他們所有的感官 聽覺、視覺、觸覺、味覺等 Possible Stimuli 可能的刺激 Logo board of brands 品牌 Logo班 Chart history of category Colours 色彩 CD collection 收集的 CD Bookshelf 書架 Framed family photos家庭相冊 Diary of a day in the life words, film or photos 一天的日記、錄影、照片 Workplace noises工作場所的聲音 Photos 相片 Logos of business partners 商業(yè)伙伴的 Logo Their magazines他們的雜志 Signals of their interests activities 感興趣事情和活動 Tools of their trade 交易工具 Bookshelf 書架 Contents of their handbags 手提袋中的內(nèi)容 Videoclips vox pops Competitive products 競爭產(chǎn)品 Articles on petitors競爭者的文章 Holiday snaps 假日 Photos of bedroom or kitchen 居室、廚房的照片 Snap Carddeck Pick two cards, one from each deck 每個盒子內(nèi)抽出一張卡片 Red Deck 紅色盒子 Where they could be most involved 在那里他們會被 融入得最深 Blue Deck 藍色盒子 What is happening in their lives 在他們的生活中 發(fā)生了什么？ + Come up with possible points of contact 形成可能的接觸點 Using Your Impression of What Is Happening in the World at Large … 運用你自己的印象 ? What do you feel is happening in people’ s lives that might affect their relationship with the brand? 現(xiàn)實生活中發(fā)生的哪些事情，會影響到消費者與本品牌的關(guān)系 ? Who or what do they specifically identify with in the world at large that the brand could pick up on? 哪些他們所認可的人或事本品牌可以學(xué)習(xí)、利用？ ? What is new in the marketplace that may influence the way they feel about the brand? 市場中的哪些新發(fā)展可能會影響到消費者對本品牌的感受？ ? What do you imagine the petition could get up to that could damage that relationship? 你想象一下， 競爭者做什么可能危及消費者與本品牌之間的關(guān)系？ Blue Deck Thinking About Where the Brand Could Identify With the Customer 思考在哪里品牌可以融入消費者 ? When are the brand’s customers most involved in the media they consume (time, place, behaviour and attitude of mind)? 在哪些時間，品牌的消費者對媒體最投入？（時間、地點、行為、態(tài)度） ? Is there a natural media fit between the brand and its customers’ lifestyles? 是否存在自然的媒介，讓品牌和消費者生活相聯(lián)系？ ? What is changing in the way the brand’s customers consume media? 本品牌消費者消費媒體的行為是否有所改變？ ? In what way could the use of media be tailored to intensify the relationship between : a) different messages? b) different target audiences? 哪些方式可以讓媒體度身定做以加強消費者與品牌的關(guān)系？ a) 不同的訊息 b) 不同的目標對象 ? Is there a natural sequence to the choice or use of media in building greater involvement with the brand? 在選擇和運用媒體上，是否存在自然的順序，加強消費者對品牌的投入度 Red Deck More Obvious Points of Contact 明顯的接觸點 The outer rim of the dial 羅盤的外層 Less Obvious Points of Contact 不太明顯的接觸點 ? Anything that allows us to link the brand to the customer in his or her Brand World is a medium 任何讓品牌與消費者品牌世界產(chǎn)生聯(lián)系的東西都是媒體 For Example例如 ? Seagram Four Roses giveaway tattoos紋身 ? A potted plant 盆景 A Wine Cork 葡萄酒軟木塞 Have a Break 小憩片刻 Fun Fitness in an MTR Mirror Long, long, long, long life Duracell Duracell Placed After Weather Reports on a Pager Moving Through At this stage we have a number of possible points of contact through which the idea can connect with the customer 我們有一系列與 IDEA有關(guān)的品牌接觸點 How do we then pick the best bination of points of contact the Brand World we are creating? 我們?nèi)绾芜x擇接觸點的最佳組合？ Our ability to surround the consumer with the brand in ways that work effectively increases the value of what we offer exponentially Shelly Lazarus Evaluation 評估 ? Intensity of involvement 投入強度 How can a point of contact make the idea shine brighter? 接觸點如何讓 IDEA變得更精彩？ ? Interplay相互聯(lián)系 How can different points of contact work together for greater overall involvement? 不同的接觸點如何共同作用，讓整體品牌投入度最大化？ ? 靜夜四無鄰，荒居舊業(yè)貧。 23:11:1323:11:1323:112/27/2023 11:11:13 PM ? 1以我獨沈久，愧君相見頻。 23:11:1323:11:1323:11Monday, February 27, 2023 ? 1乍見翻疑夢，相悲各問年。 2023年 2月 27日星期一 下午 11時 11分 13秒 23:11: ? 1比不了得就不比，得不到的就不要。 2023年 2月 下午 11時 11分 :11February 27, 2023 ? 1行動出成果，工作出財富。 下午 11時 11分 13秒 下午 11時 11分 23:11: ? 沒有失敗，只有暫時停止成功！。 23:11:1323:11:1323:112/27/2023 11:11:13 PM ? 1成功就是日復(fù)一日那一點點小小努力的積累。 23:11:1323:11:1323:11Monday, February 27, 2023 ? 1不知香積寺，數(shù)里入云峰。 2023年 2月 27日星期一 下午 11時 11分 13秒 23:11: ? 1楚塞三湘接，荊門九派通。 2023年 2月 下午 11時 11分 :11February 27, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 下午 11時 11分 13秒 下午 11時 11分 23:11: ? 楊柳散和風(fēng)，青山澹吾慮。 23:11:1323:11:1323:112/27/2023 11:11:13 PM ? 1越是沒有本領(lǐng)的就越加自命不凡。 23:11:1323:11:1323:11Monday, February 27, 2023 ? 1知人者智，自知者明。 :11:1323:11:13February 27, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 2023年 2月 下午 11時 11分 :11February 27, 2023 ? 1業(yè)余生活要有意義，不要越軌。 下午 11時 11分 13秒 下午 11時 11分 23:11: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴