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【正文】 社,1999年第一版。34. 王學(xué)民,《應(yīng)用多元分析》,上海財(cái)經(jīng)大學(xué)出版社,1999年第一版。36. 賈恩志等,《SPSS for Windows 》,東南大學(xué)出版社,2001年第一版。38. Leonard L. Berry. Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success. The Free Press. 199939. Joseph F. Hair Jr., Anderson Rolph E., Tatham Ronald L., and Black William C. Multivariate Data Analysis. Fifth edition, New York, NY: Prentice Hall, 199840. Philip Kotler, John Bowen, and James Markens. Marketing for Hospitality and Tourism. Upper Saddle River, NJ: Prentice Hall, Inc., 199941. Edward E. Lawler III. Rewarding Excellence: Pay Strategies for New Economy. JosseyBass. 2000.42. Robert C. Lewis. Marketing Leadership in Hospitality: Foundations amp。 Francis. 199447. Edward Inskeep. Tourism Planning: An Integrated and Sustainable Development Approach, Van Nostrand 48. WTO. National and Regional Tourism Planning, Methodologies and Case 49. Stephen F. Witt and Christine A. Witt. Modeling and Forecasting Demand in Tourism. Academic Press. 199250. P. Senge. The fifth discipline: the art and practice of learning organization。 53. Ithink Manual, Highperformance System. Version 5. 199954. . Coyle. System Dynamics Modeling, London: Chapman amp。 Sons, Inc.雜志類 Cornell Hotel and Restaurant Administration Quarterly. Lodging Journal of Marketing Journal of marketing Research Harvard Business Review Sloan Management Review Sloan Management Review Academy of Management Review European Management Journal Strategic Management Journa
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