市場營銷策略(蘋果公司)-閱讀頁
2025-05-17 13:40本頁面
【正文】 索尼電腦等。 Political Enviroment Political system Different country have different political system,therefore international marketers should have a full knowledge of the country before they want to marketing,or they will end up with failure. Stable political power and stable policy Stable political power plays a significance role in international marketing. If the country always change the power,marketers will hard to continue their marketings than before Economic Environment ? Under the economic integraton,China entered WTO which facilitates the internal free trade activities with the group and aranges a relaxed environment for all internal members. ? As an American pany, Apple will face the following opportunities and risks while entering into Chinese market. ? Opportunities: owning free trade environment 。 Chinese Culture environment ? 2. Ethics Culture environment ? 3. attitude amp
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