【正文】
到房地產(chǎn)廣告及房產(chǎn)信息的調(diào)查中,回答《齊魯晚報》的最多,其次是德州電視臺,再次是《德州廣播電視報》和《德州日報》。(三)多重因素相關(guān)分析戶型及功能性面積取向需求分析年齡與戶型需求交叉分析被調(diào)查者中,不同的年齡段對臥室、廳、衛(wèi)生間、陽臺的要求如下表所示:由下表可知,人們在不同年齡段對戶型選擇的差異性也較大,30歲以下中二室一廳一衛(wèi)戶型最受歡迎,3545歲中三室二廳二衛(wèi)戶型最受歡迎三室一廳二衛(wèi)戶型所占比重也較大, 4050歲中四室二廳二衛(wèi)戶型最受歡迎,其中三室二廳、二室戶型也有部分消費者偏好,50歲以上中二室和三室需求接近,但面積不要求太大。兩口之家選一衛(wèi)多于二衛(wèi),二衛(wèi)、二陽比例加大,老人多喜歡臥室全部南向陽面,廳可以陰面;年輕人希望我是可以有一件被項,但廳一定要南向采光。三室兩廳仍是大多數(shù)人喜歡的戶型。 部門屬性臥室Total廳Total衛(wèi)生間Total陽臺Total234 12 12 12 金融證券Count32 5 55235415Row %%% % %%%%%%%%Col %%% % %%%%%%%%輕工業(yè)Count43 7257347257Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%自由職業(yè)者Count25 7257257257Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%其他Count12 31233 33 3Row %%% %%%%% %% %Col %%% %%%%% %% %文衛(wèi)事業(yè)單位Count63110191073102810Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%商貿(mào)企業(yè)Count612119316191091981119Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%IT通訊Count411 1521315510157815Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%建筑及房地產(chǎn)Count2 21122 22 2Row %% %%%%% %% %Col %% %%%%% %% %政府公務(wù)員Count415 19118195141910919Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%制造業(yè)Count14 5145235235 Row %%% %%%%%%%%%%Col %%% %%%%%%%%%%中介服務(wù)業(yè)Count 1 1 111 11 1Row % % % %%% %% %Col % % % %%% %% %醫(yī)藥化工業(yè)Count2215145325145Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%Count3560398158398455398445498Row %%%%%%%%%%%%%%Col %%%%%%%%%%%%%%職位對戶型需求交叉分析由表可看出,不論是何種職位者,都對三室兩廳有較大的偏好,對戶內(nèi)面積、陽臺和衛(wèi)生間則中高層職位需求標準較高。購房會受多種因素影響,但在戶型及面積選擇上,有直接關(guān)系的是年齡層需求取向,起決定因素的還是現(xiàn)實的家庭結(jié)構(gòu)及收入承受能力。樓型需求取向分析不同年齡對樓型的選擇分析由統(tǒng)計分析表可知,人們基本不接受高層的樓型;對小高層接受年齡段介于35歲以下,隨著年齡的增大需求遞減,%;多層還是最為接受,所占份額最大,%;另外,%對別墅表現(xiàn)出興趣,集中在3550歲之間。其中中高層管理者從經(jīng)濟條件和生活品質(zhì)的追求上,對別墅比較感興趣,選擇小高層的集中在中層及高級、年輕職員,%。不同年齡段購房選擇區(qū)域分析不同的年齡段對開發(fā)區(qū)的認識不同,由下表可知,計劃在開發(fā)區(qū)和新區(qū)購房的被調(diào)查者中,年齡多在35歲以下,其次是3545歲。購房地區(qū)Total市中心城東鐵西城南城北開發(fā)區(qū)新區(qū)X25歲以下Count21101218% within X%%%.0%%%%%% of Total%%%.0%%%%%2535歲Count15412315444% within X%%%%%%%%% of Total%%%%%%%%3545歲Count6201110222% within X%%.0%%%%%%% of Total%%.0%%%%%%4555歲Count900037019% within X%.0%.0%.0%%%.0%%% of Total%.0%.0%.0%%%.0%%55歲以上Count22010005% within X%%.0%%.0%.0%.0%%% of Total%%.0%%.0%.0%.0%%TotalCount34924834798% within X%%%%%%%%% of Total%%%%%%%%不同行業(yè)購房選擇區(qū)域分析 從下表可知,政府公務(wù)人員選擇在開發(fā)區(qū)購買住房所占份額最多,%,其次是商貿(mào)企業(yè)和輕工業(yè)單位工作者。 購房地區(qū)Total 市中心城東鐵西城南城北開發(fā)區(qū)新區(qū) 部門屬性醫(yī)藥化工業(yè)Count30100105% within 部門屬性%.0%%.0%.0%%.0%%% within 購房地區(qū)%.0%%.0%.0%%.0%%% of Total%.0%%.0%.0%%.0%%中介服務(wù)業(yè)Count00000011% within 部門屬性.0%.0%.0%.0%.0%.0%%%% within 購房地區(qū).0%.0%.0%.0%.0%.0%%%% of Total.0%.0%.0%.0%.0%.0%%%制造業(yè)Count10101205% within 部門屬性%.0%%.0%%%.0%%% within 購房地區(qū)%.0%%.0%%%.0%%% of Total%.0%%.0%%%.0%%政府公務(wù)員Count2000214119% within 部門屬性%.0%.0%.0%%%%%% within 購房地區(qū)%.0%.0%.0%%%%%% of Total%.0%.0%.0%%%%%建筑及房地產(chǎn)Count20000002% within 部門屬性%.0%.0%.0%.0%.0%.0%%% within 購房地區(qū)%.0%.0%.0%.0%.0%.0%%% of Total%.0%.0%.0%.0%.0%.0%%IT通訊Count920002215 % within 部門屬性%%.0%.0%.0%%%%% within 購房地區(qū)%%.0%.0%.0%%%%% of Total%%.0%.0%.0%%%%商貿(mào)企業(yè)Count930113219% within 部門屬性%%.0%%%%%%% within 購房地區(qū)%%.0%%%%%%% of Total%%.0%%%%%%文衛(wèi)事業(yè)單位Count310222010% within 部門屬性%%.0%%%%.0%%% within 購房地區(qū)%%.0%%%%.0%%% of Total%%.0%%%%.0%%其他Count00000303% within 部門屬性.0%.0%.0%.0%.0%%.0%%% within 購房地區(qū).0%.0%.0%.0%.0%%.0%%% of Total.0%.0%.0%.0%.0%%.0%%自由職業(yè)者Count41000207% within 部門屬性%%.0%.0%.0%%.0%%% within 購房地區(qū)%%.0%.0%.0%%.0%%% of Total%%.0%.0%.0%%.0%%輕工業(yè)Count00012317% within 部門屬性.0%.0%.0%%%%%%% within 購房地區(qū).0%.0%.0%%%%%%% of Total.0%.0%.0%%%%%%金融證券Count12000205% within 部門屬性%%.0%.0%.0%%.0%%% within 購房地區(qū)%%.0%.0%.0%%.0%% % of Total%%.0%.0%.0%%.0%%TotalCount34924834798% within 部門屬性%%%%%%%%% within 購房地區(qū)%%%%%%%%% of Total%%%%%%%%小結(jié):在購房置業(yè)區(qū)域選擇中,市中心引起成熟便利還是占有主要位置