【正文】 try, drive, and innovation but because it used these to meet the needs of a growing audience.w Change es to HollywoodAs was the case with newspapers and magazines, the advent of television significantly altered the movieaudience relationship.The movie business also survived the Depression because of its size and power, both residing in a system of operation called vertical integration. Using this system, studios produced their own films, distributed them through their own outlets, and exhibited them in their own theaters. w Movies and Their AudiencesThe movies are “l(fā)arger than life”, and movie stars are much more glamorous than television stars.What bees of film as an important medium, say the movies’ defenders, is pletely dependent on us, the audience.w Scope and nature of the film industryThe movie business today enjoys financial health for two reasons. The first is improvements in its three ponent systemsproduction, distribution, and exhibition. The second, is that the movie industry has learned to live with television.Chapter Six Radio and Sound Recordingw Key wordssound recording 音響設(shè)備 electronic mass medium 電子媒介 national broadcast medium 全國廣播媒介 new and emerging 新興的 public radio 公共廣播 narrow defined audiences 細(xì)分受眾 telegraph code 電報編碼 pointtopoint munication 點對點傳播 radio telephone 無線電話 recorder player 留聲機，唱機 soap operas 肥皂劇 listenership 聽眾數(shù)量 playlist 播放單 Internet piracy 網(wǎng)絡(luò)盜版 Web radio 在線廣播 Webonly radio 僅在線廣播 streaming 網(wǎng)絡(luò)瀏覽 MP3 音頻壓縮格式 Chapter Eight The Internet and the World Wide Web w Key wordsInternet 互聯(lián)網(wǎng) Web censorship 網(wǎng)絡(luò)審查（censorship 審查機構(gòu)、審查制度） lap top 手提電腦 Palm Pilot 掌上電腦 website 網(wǎng)址 digital puter 數(shù)字電腦 protocols 協(xié)議 hosts 服務(wù)器 mainframe puter 主機；中央處理器 miniputer 微型電腦 terminal 電腦終端 operating system 操作系統(tǒng) semiconductor 半導(dǎo)體 integrated circuit 集成電路 multimedia 多媒體 ISP( Internet Service Provider) 互聯(lián)網(wǎng)服務(wù)提供商 World Wide Web 萬維網(wǎng) search engine 搜索引擎 spider 網(wǎng)絡(luò)蜘蛛 spam 垃圾郵件 global village 地球村 copyright 版權(quán) censorware 審查軟件 encryption 加密術(shù) click stream 點擊流 w A short history of the InternetIn 1962 the Air Force wanted to maintain the military’s ability to transfer information around the country even if a given area was destroyed in an enemy attack.Scores of puter expert joined the rush toward the development of what we know today as the Internet, a global network of interconnected puters that municate freely and share and exchange information. The mercial puter explosion was ignited by IBM. Using its already wellentrenched organization system of trained sales and service professionals, IBM helped businesses find their way in the early days of the puter revolution.w The personal puterThe leaders of the personal puter revolution were Bill Gates and the duo of Steve Jobs and Stephen Wozniak.Sensing that the future of puting was in these personal puters and that the power of puters would reside not in their size but in the software that ran themAt nearly the same time with Bill Gates, in 1977, Jobs and Wozniak, also college dropouts, perfected Apple Ⅱ, a lowcost, easytouse microputer designed specifically for personal rather than business use.w The Internet TodayThe World Wide Web is not a physical place, the heart of the Web lies in the protocols that defines its use, such as using hypertext transfer protocols (HTTP) to transport files from one place to another.w The Internet and Its UsersFinding information on the Web is being easier thanks to the growing number of panies creating search engines, spiders, or Web crawlers.w Changes in the Mass Communication ProcessThe Internet is different from these more traditional media. Rather than changing the relationship between audiences and industries, the Net changes the definition of the different ponents of the process and , as a result, changes their relationship. w Changes in the Mass Communication ProcessOn the Net a single individual can municate with as large audience as can the giant, multinational corporation that produces a network television program.w The double edge of technologyTechnology is a doubleedged sword. Its powerfor good and for badresides in us. The same aviation technology that we use to visit relatives halfway around the world can also be used to destroy the World Trade Center.Translation Techniquew 動詞名詞的相互轉(zhuǎn)譯 They are waiting for a sight of the Queen passing by.We can house you if the hotels are full.w 形容詞副詞的相互轉(zhuǎn)譯 On this question, people of different age groups think differently.w 狀語譯成句子 Officially, he’s on holiday。 Norway is, quite naturally, paying great attention to developments in Europe and in the Atlantic munity, which are so instrumental to the maintenance of peace and security of the world.w 有的定語從句，相當(dāng)于狀語從句，表示原因、目的、結(jié)果、讓步等關(guān)系。 whether they are to have any property they call their o