合作與建立顧客關(guān)系ppt-閱讀頁
2024-11-03 13:19本頁面
【正文】 ? Designing the business portfolio also involves: ? Developing strategies for growth by identifying, evaluating, and selecting promising new market opportunities. ? Product/market expansion grid ? Developing strategies for downsizing the business portfolio. ?設(shè)計業(yè)務(wù)組合還涉及： ?通過識別、評價和選擇市場機會，并為成長發(fā)展策略。 2 15 Product/Market Expansion Grid Strategic Planning Existing Products New Products Existing Markets New Markets Market Peration Market Development Product Development Diversification 2 16 產(chǎn)品 —市場擴展方格 策略計劃 現(xiàn)有產(chǎn)品 新產(chǎn)品 現(xiàn)在市場 新市場 市場滲透 市場開發(fā) 產(chǎn)品開發(fā) 多角化 2 17 Planning Marketing 營銷計劃 ? Marketing plays a key role in the strategic planning process. ? Marketers must practice CRM and Partner Relationship Management. ? Partnering with other departments in the pany as well as other firms in the marketing system helps to build a superior value deliverywork. ? 在策略開發(fā)過程中營銷占重要角色。 ? 在營銷系統(tǒng)中，與公司內(nèi)部部門的合作和與外部公司的合作可以幫助建立等于高級 價值傳統(tǒng)網(wǎng) 。 ? 營銷過程的目的是幫助公司在這些機會中進行資本化。 ?營銷細分 決定定位于哪能些細分市場。 ? The segmentation process divides the total market into market segments. ? Target marketing determines which segment(s) are pursued. ? The market positioning for the product is then determined. 2 20 Developing the marketing mix 發(fā)展?fàn)I銷組合 ? 競爭對手分析幫助引導(dǎo)競爭營銷戰(zhàn)略的發(fā)
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