【正文】 其中包括 150 萬兒童 :霍亂、傷寒、癥疾、痢疾、沙眼為了抗議水污染 ,讓公眾了解由此引發(fā)的悲劇 ,2021 年 3 月 22 日 ,在世界水日這一天 ,BDDPUNLIMITm)在巴黎街頭設(shè)置了一個臨時裝置 ,傾灣而下的水滴配以經(jīng)過特殊處理的燈光 ,顯示警語句、十字架等圖案以及音樂的搭配 ,在夜幕降臨的巴黎街頭上演了一場無聲的訴說 ,直白、深刻、觸目驚心 ,讓每一個路人開始思考。另一方面拓寬了設(shè)計師的工作領(lǐng)域和手段 ,并為其提供無限創(chuàng)意與設(shè)計空間。 5 我國廣告業(yè)未來的發(fā)展趨勢 廣告與營銷傳播一體化 由于新媒體不斷出現(xiàn)，傳播環(huán)境空前復雜；而產(chǎn)品競爭更加激烈，市場環(huán)境復雜多變；單一的廣告已無法有效地到達消費者了。廣告因此面臨前所未有的挑戰(zhàn)，生存空間受到新的營銷工具的擠壓。目前，一些跨國及本土廣告公司和媒介購買公司均已意識到廣告主的整合傳播需求，開始由專業(yè)廣告代理或媒介購買向整合營銷傳播代理轉(zhuǎn)型。上世紀 90 年代在全球營銷傳播環(huán)境發(fā)生重大轉(zhuǎn)變的背景下，隨著 “整合營銷傳播 ”觀念的提出，美國廣告專業(yè)代理公司率先 向整合營銷傳播代理轉(zhuǎn)型。因此，在新的營銷傳播環(huán)境下廣告公司和媒介購買公司的業(yè)務(wù)轉(zhuǎn)型將突破傳統(tǒng)的廣告概念，廣告與營銷傳播將逐步融為一體。依托互聯(lián)網(wǎng)、手機等數(shù)字新媒體的廣告形式，最大的特點是一對一、互動性強，適合與消費者進行一對一的溝通和直接銷售，因此成為精準營銷形態(tài)的一部分。因此，媒體形式的演變意味著以媒體為載體的廣告形式外延和功能的擴大。 廣告公司走集團化與專業(yè)化之路 在經(jīng)濟全球化的大背景下，跨國廣告集團的經(jīng)營重心隨其全球客戶的戰(zhàn)略轉(zhuǎn)移而向中國傾斜。面對跨國廣告集團的大舉進攻，本土廣告公司急需改變力量分散、各自為戰(zhàn)的 現(xiàn)狀。目前中國本土廣告公司高度分散、高度弱小，缺乏有核心競爭力的品牌，廣告服務(wù)水平整體不高。新世紀以來，面對跨國廣告集團對本土廣告市場的激烈爭奪，本土廣告公司已經(jīng)開始出現(xiàn)集團化的趨勢。第一種模式主要表現(xiàn)在戶外廣告領(lǐng)域，某些戶外 廣告公司通過對戶外廣告媒體的壟斷形成網(wǎng)絡(luò)和集團，白馬廣告集團和 是最典型的代表；第二種模式主要是廣告公司依靠自身力量進行投資和資源整合，形成傳播集團；第三種模式是強勢媒體依托媒體優(yōu)勢組建廣告公司、公關(guān)公司、直銷公司等形成傳播集團。無論如何，集團化已成為中國廣告業(yè)發(fā)展的主流，是未來中國廣告業(yè)發(fā)展的大趨勢。目前廣告行業(yè)的內(nèi)部分工已 經(jīng)高度細分化，市場調(diào)查、廣告策劃創(chuàng)意、設(shè)計制作、媒體發(fā)布等已有專門的分工，但各領(lǐng)域的專業(yè)化程度 本科畢業(yè)論文 第 16 頁 共 21 頁 不高，還處于粗放式的發(fā)展階段。目前不少中小廣告公司為了在更加激烈的競爭中生存下去已經(jīng)開始尋求業(yè)務(wù)轉(zhuǎn)型、改變經(jīng)營戰(zhàn)略，以某一專業(yè)服務(wù)見長，或?qū)Ｗ⒂谀承┬袠I(yè)，為客戶提供更加專業(yè)化的服務(wù)來提高競爭力。未來廣告業(yè)的格局究竟如何無法預測，但可以肯定的是，中國廣告業(yè)將在風云變幻中繼續(xù)前行。t agree with the disciplinary action your employer has taken against you your employer dismisses you and you think that you have been dismissed unfairly. For more informu, take advice from one of the anisations listed under Further help. Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation. Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the anisations listed under Further help. ation about dismissal and unfair dismissal, see Dismissal. You can make a claim to an employment tribunal, even if you haven39。t charge you more than 35% of your pensation if you win the case. you39。s antiracism taskforce, is in London for the Football Association39。s Premier League match at Chelsea on Sunday. I am going to be at the match tomorrow and I have asked to meet Ya ya Toure, he told BBC Sport. For me it39。s 21 win. Michel Platini, president of European football39。s actions. CSKA said they were surprised and disappointed by Toure39。 May be back in the past, to oneself the paranoid weird belief disillusionment, these days, my mind has been very messy, in my mind constantly. Always feel oneself should go to do something, or write something. Twenty years of life trajectory deeply shallow, suddenly feel something, do it. 一字開頭的年齡已經(jīng)到了尾聲?？傆X得自己似乎應(yīng)該去做點什么，或者寫點什么。 The end of our life, and can meet many things really do? 而窮盡我們的一生，又能遇到多少事情是真正地非做不可？ During my childhood, think lucky money and new clothes are necessary for New Year, but as the advance of the age, will be more and more found that those things are optional。t really grow up, it seems is not so important。t want to give vent to out your inner voice can be in the high school children of the feelings in a period, but was eventually infarction when graduation party in the throat, later again stood on the pitch he has sweat profusely, looked at his thrown a basketball hoops, suddenly found himself has already can39。Originally, this world, can produce a chemical reaction to an event, in addition to resolutely, have to do, and ，這個世界上，對某個事件能產(chǎn)生化學反應(yīng)的，除了非做不可的堅決 ，還有，時間。s time, your ideas are always special to clear. Want, want, line is clear, as if nothing could shake his. Also once seemed to be determined to do something, but more often is he backed out at last. Dislike his cowardice, finally found that there are a lot of love, there are a lot of miss, like shadow really have been doomed. Those who do, just green years oneself give oneself an arm injection, or is a selfrighteous spiritual. 本科畢業(yè)論文 第 22 頁 共 21 頁 一個人的時候，自己的想法總是特別地清晰。也曾經(jīng)好像已經(jīng)下定了決心去做某 件事，但更多的時候是最后又打起了退堂鼓。那些曾經(jīng)所謂的非做不可，只是青蔥年華里自己給自己注射的一支強心劑，或者說，是自以為是的精神寄托罷了。 Those were broken into various shapes of stationery。 Have declared the end of the encounter that haven39。突然想到那件藍格子襯衫；那些被折成各種各樣形狀的信紙；那段從街角深巷伊始的友誼；還有那場還沒有開始就宣告了終結(jié)的邂逅計劃 …… 那些年那些天的非做不可，終于和青春一樣，都將在我們的人生中謝幕。 instead of letting the world soften us, we let it drive us deeper into ourselves. We try to deflect the hurt and pain by pretending it doesn’t exist, but although we can try this all we want, in the end, we can’t hide from ourselves. We need to learn to open our hearts to the potentials of life and let the world soften us. 生活發(fā)生不幸時，我們常常會關(guān)上心門；世界不僅沒能慰藉我們，反倒使我們更加消沉。既然如此，何不嘗試打開心門，擁抱生活中的各種可能，讓世界感化我們呢？ Whenever we start to let our fears and seriousness get the best of us, we should take a step back and reevaluate our behavior. The items listed below are six ways you can open your heart more fully and pletely. 當恐懼與焦慮來襲時，我們應(yīng)該退后一步，重新反思自己的言行。 Whenever a painful situation arises in your life, try to embrace it instead of running away or trying to mask the hurt. When the sadness strikes, take a deep breath and lean into it. When we run away from sadness that’s unfolding in our lives, it gets stronger and more real. We take an emotion that’s fleeting and make it a solid event, instead of something that passes through us. 當生活中出現(xiàn)痛苦的事情時，別再逃跑或隱藏痛苦，試著擁抱它吧；當悲傷來襲時，試著深呼吸，然后直面它。屏住呼吸，生活停滯；呼出呼吸，更 多新奇與經(jīng)歷又將