【正文】 告，圖片下面配上文字，通常是在一個網(wǎng)頁的專欄中，點擊后會出現(xiàn)更多的信息。網(wǎng)絡廣告與傳統(tǒng)廣告的異同。不同點：1）它們的載體不同，傳統(tǒng)廣告一般是通過電視、廣播、雜志和報紙傳播的，而網(wǎng)絡廣告則是通過網(wǎng)絡傳播的。3）傳統(tǒng)廣告的制作成本較高，而網(wǎng)絡廣告的制作成本相對是較低的。4）傳統(tǒng)廣告在發(fā)布后很難更改，即使可以改動往往也需付出很大的經(jīng)濟代價，而網(wǎng)絡廣告可以按照客戶需要及時變更廣告內容。廣告費用的收取標準。廣告條每顯示1000次（印象）的費用。：經(jīng)過定位的用戶的千次印象費用（如根據(jù)人口統(tǒng)計信息定位）。按行動計費：CPC廣告(Costperclick）：每次點擊的費用。如關鍵詞廣告一般采用這種定價模式。CPA廣告(CostperAction)：每次行動的費用，即根據(jù)每個訪問者對網(wǎng)絡廣告所采取的行動收費的定價模式。CPL廣告（Cost for Per Lead）：按注冊成功支付傭金。例如，廣告客戶為訪問者點擊廣告完成了在線表單而向廣告服務商付費。按銷售計費：CPO廣告（CostperOrder)：也稱為CostperTransaction，即根據(jù)每個訂單/每次交易來收費的方式。PPS廣告（PayperSale）：根據(jù)網(wǎng)絡廣告所產(chǎn)生的直接銷售數(shù)量而付費的一種定價模式。、橫幅廣告：可以和其它相關聯(lián)的網(wǎng)站交互在各自的網(wǎng)站上顯示出對方公司的廣告，已達到節(jié)省廣告費用的效果。，回答其后的問題。（此題要求用英文回答，不少于300個單詞）With development of the Internet, especially in recent years, Internet plays an important role among people in society, and has an influence on people’s the number of the Internet users increasing, more and more people pay attention to the profit that Internet can bring to them, including many advertisers in advertisement is growing rapidly in recent television viewers are migrating to the Internet, which causing the large number of Internet addition, many Internet users are well educated and have high , many Internet surfers are adesired target for of the presence of people, more and more panies choose put their advertising on the advertising has a unique advantage, it is an important part of the modern marketing media strategy, it has fast results and is satisfactory, which is a good way for the expansion and growth of small panies, especially for extensive international business to the traditional advertising, the Internet advertising has many advantages and terms of on the advantages, to begin with, Internet advertisements are available 24 hours a day, 365 days a year, and the people say, the internet breakthrough time and geographical ensures the openness of the Internet , Internet advertising spread faster, the network does not have boundaries, and can spread information contrary, newspapers and magazines’ paper need typographical and to be printed, which take a lot of , Internet advertisement cost less than advertisements on TV, especially in prime , Internetadvertisings are more as television, radio, they play for a lot of people, and people concern advertising achieves interactive trading, oneonone for disadvantages, there is not doubted that Internet advertisings have many , there is no clear standard or language of the law is not , many areas in China does not have puters and Internet, causing audience is still , Internet advertising is less authoritative than traditional 、閱讀教材中“網(wǎng)絡廣告”部分內容，回答問題：Internet的出現(xiàn)給傳統(tǒng)廣告帶來了什么樣的變化？為什么越來越多的企業(yè)選擇利用網(wǎng)絡廣告？Internet的出現(xiàn)給傳統(tǒng)廣告帶來了什么樣的變化？To begin with, television viewers are migrating to the Internet, which causing the large number of Internet addition, many Internetusers are well ed