crm的解決方案英文ppt29頁-在線瀏覽
2025-04-10 23:02本頁面
【正文】 u need to maximize the profitability of your customer relationships. The SAS Solutions for CRM will help your pany: ? 360 degree customer view ? Segment Target your most Valuable Customers ? Analyze and Profile ? Continuously Learn 5 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Strategic Focus 7 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Strategic Focus ? How is a customer defined? ? Who owns the customer? ? ? What are my key customer groups ? ? ? How much should I invest in different customer groups? ? What realistic targets should I set to ensure profitability? ? ? How much should I invest in my channels? the inter? ? Best practice who is recruiting the best customers? What is the value of the customer asset? How many of my top customers could I lose before taking a loss? Would I know if a petitor was stealing my best customers ? Could I react appropriately? Sample Questions 9 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Targeting Positioning ? Customer profitability analysis ? Churn/retention analysis ? Customer behavior analysis ? Segmentation and targeting ? Customer profiling Techniques 11 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Operational Effectiveness 13 Copyright 169。 2023, SAS Institute Inc. All rights reserved. Company confidential for internal use only The Role of Customer Intelligence: Operational Effectiveness ? What skills should be available? ? ? Am I achieving service levels? ? How should I divide resources across customer groups? ? ? How should I divide resources across channels? ? What capacity should I purchase? ? ? Which service and channels are being used and by whom? Can I effectively allocate resources based on customer value? What resources should I allocate throughout the day (and night)? Best practice w
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