公司策略和發(fā)展-在線瀏覽
2025-04-08 21:35本頁面
【正文】 Entry Strategy ? Acquisition is an attractive strategy when: ? Competencies important in a new business area are lacking in the entering firm. ? Speed of entry is considered important. ? Acquisition is perceived as a less risky form of entry. ? Barriers to entry can be overe by acquisition of a firm in the industry targeted for entry. 32 Pitfalls of Acquisitions as an Entry Strategy ? Failing to follow through on postacquisition integration of the acquired firm. ? Overestimating the economic benefits of the acquisition. ? Underestimating the expense of an acquisition. ? Failing to properly screen candidates before acquisition. 33 Guidelines for successful acquisitions ? Properly identify acquisition targets and conduct a thorough preacquisition screening of the target firm. ? Use a bidding strategy with proper timing to avoid overpaying for an acquisition. ? Follow through on postacquisition integration synergyproducing activities of the acquired firm. ? Dispose of unwanted residual acquisition assets. 34 Joint Ventures as an Entry Strategy ? Attractions ? Sharing new project costs and risks. ? Increasing the probability of success in establishing the new business. ? Drawbacks ? Requires a sharing of control with partner firms. ? Requires that partner firms share profits. ? Risks giving away critical knowledge. ? Risks creating a potential petitor. 35 Restructuring ? Why restructure? ? Pullback from overdiversification. ? Attacks by petitors on core businesses. ? Diminished strategic advantages of vertical integration and diversification. ? Exit strategies ? Divestment– spinoffs of profitable SBUs to investors。Corporate Strategy and Development Lecture 8 07/17/2023 1 Main Issues ? In general, corporate strategy bees relevant and/or salient in a multibusiness pany. ? Illustration of single business vs. multiple businesses, . business value chain and portfolio planning ? Corporate strategies ? Vertical integration vs. outsourcing/vertical cooperation ? Diversification ? Internal venturing ? Acquisition ? Joint venture ? Strategic alliances ? Restructuring and Turn around 2 Concentration on a Single Business ? Advantages ? Operational focus on a single familiar industry or market. ? Current resources and capabilities add value. ? Growing with the market brings petitive advantage. ? Disadvantages ? No diversification of market risks. ? Vertical integration may be required to create value and establish petitive advantage. ? Opportunities to create value and make a profit may be missed. 3 Value Chain on a single business (Example: Personal Computer Industry End us
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