民航信息化和電子商務概論分析-在線瀏覽
2025-03-30 13:23本頁面
【正文】 technology, emphasize on innovation. Lack of coordination among different government authorities (airport security, immigration, custom, tax bureau) Institutional cost is very high. Implication Passengers Cost Technology Transaction Channel Policy Labor intensive and personalized service (Call Center) Combine online offline payment. ET PT Airlines dominant B2C platform () Outsource ET solution especially for International market. Focus on business and corporate B2C channel. 演講完畢，謝謝觀看！ 。2023. The McGrawHill Companies. All Rights Reserved Inter Impact ICTs “is having the greatest impact on the marketing distribution functions, while leaving others which need more human contact relatively untouched.” 信息技術對服務 營銷和分銷 將產(chǎn)生強烈沖擊。 “Inter tends to weaken industry profitability without providing proprietary operational advantage. The time has e to see the Inter for what it is: an enabling technology. The key question is not whether to deploy inter technology – panies have no choice if they want to stay petitive – but how to deploy it. The inter’s great impact has been to enable the reconfiguration of existing industries that had been constrained by high costs for municating, gathering information, or acplishing transactions. (Porter, 2023) “The Inter levels the playing field.” (Tom Murphy of Royal Caribbean, 2023) 不要忘記！！ 航空業(yè)是基于 服務 的行業(yè)。eCommerce IT in Aviation 電子商務 民航信息化 新聞回放 成為 具有國際知名度的航空公司 簡化商務 電子客票 自助登機 二維條碼 無線射頻識別 電子貨運 國際航空運輸協(xié)會“簡化商務”目標 中國 BSP將于今年 10月 16日停發(fā)紙質(zhì)機票。 電子商務是航空業(yè)的救命稻草！ 電子商務是航空業(yè)的救命稻草？ 電子商務 = （ eCommerce + eBusiness) 同業(yè)競爭者 替代產(chǎn)品和服務 行業(yè)壁壘 上游供應商 議價能力 消費者和分銷渠道 的議價能力 a. By making the overall industry more efficient, the inter can expand the size of the market. b. The proliferation of inter approaches creates new substitution threats. a.
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