北京現(xiàn)代集團(tuán)品牌管理策略-在線瀏覽
2025-03-22 14:10本頁面
【正文】 elligent Rational Reasonable Passionate Progressive Challengeable Free Powerful Active ? Age : 30歲 ~ 40歲初 ? 收入 : 年收入 10萬元 (RMB)以上 ? 特點(diǎn) :生于 60年代的中國新動(dòng)力 受教育程度高和追求上流文化 社會(huì)影響力高 引領(lǐng)中國社會(huì) ,文化 ,經(jīng)濟(jì)的 新動(dòng)力 (力量 ) (EF)SONATA Brand Identity Brand Essence Target Essence Advanced Credible 引領(lǐng)中國的新動(dòng)力 Brand Identity Luxury Challenge Superior Pride (EF)SONATA Brand Identity For Advanced Leader Old Leader Authoritative Conservative Passive Stereotyped Advanced Leader Free Flexible VS Passionate Rational Active Traditional 追求進(jìn)步 ,進(jìn)取趨向的新 Leader我將乘坐 (EF)SONATA Advanced Power, Safety, Comfortable, Driving Performance… And so… For Advanced Leader (EF)SONATA Brand Identity(Image) + World Wide 北京現(xiàn)代 Brand Identity(Image) Communication (開發(fā) Message) Campaign Summary Corporation Brand (北京現(xiàn)代 ) Family Brand (EF SONATA, SONATA) Individual Brand (ELANTRA…) 日后企業(yè) PR的必要性 通過 SONATA形成 Identity ?????? Relational Communication Campaign, Advanced Leader + World Wide Product Oriented Communication 形成 Image Umbrella Effect/Image 轉(zhuǎn)移 Communication Identity 確立 Brand Identity 北京現(xiàn)代 EF SONATA Communication Strategy Fixed Brand Image Establish Brand Equity Step Three Buildup Brand Image Step Two Build a Brand Identity Making Brand Image Step One Communication Strategy Guide ① 目前 Communication 目標(biāo) Communication Strategy Guide ② Product Oriented Communication Target Oriented Communication Communication Strategy Guide ③ 北京現(xiàn)代 Identity : World Wide 形成 Image “ 世界 112個(gè)國家正在銷售 EF SONATA 把句子 (文案 )插入于廣告內(nèi) Communication Strategy EF SONATA Brand Identity For Advanced Leader +World Wide EF SONATA Brand Slogan 中國新動(dòng)力 持續(xù)的 Communication ? EF SONATA Brand Catchphrase AD
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