【正文】 n to lowtier city market Vendor 1sttier resellers Consumers 2ndtier resellers Retailers/retail chain stores 12% 9% 79% 67% 12% 67% 12% 21% 22 SAMSUNG010605BJkickoff2 ORGANIZATION AND OWNERSHIP 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 23 SAMSUNG010605BJkickoff2 ? With a large product portfolio covering information and munication and home appliances etc. Siemens?s anization is product focused with clear lines of PL responsibilities ? Siemens has over 50 JVs and WOFEs in China with large mitments in telemunication. Siemens Shanghai is devoted to mobile munication including mobile handsets ?Siemens?s joint ventures are managed under their own global BU, and Siemens China, the holding pany, coordinates and provides shared services for the global BU activities in China ? Siemens is starting to centralize sales and marketing to better handle solution sales, and the goal is to consolidate all marketing and sales functions under Siemens directly KEY MESSAGES ORGANIZATION AND OWNERSHIP 24 SAMSUNG010605BJkickoff2 0 1 0 7 2 6 B J E S M 0 0 3 C S A V v 5 . i13S i e m e n s I n t e r n a t i o n a l B S H B o s ch a n d S i e m e n s h o u s e h o l d a p p l i a n c e s I n f o r m a t i o n a n d co m m u n i ca t i o n n e t w o r kC o n s u m e r e l e ct r o n i cs( B S W H Ji a n g su , B S Y CA n h u i ) R D M a n u f a ct u r i n g S a l e s a n d m a r ke t i n g S i e m e n s C h i n a I n f o r m a t i o n a n d co m m u n i ca t i o n n e t w o r k (B J In t?l S w itch in g C o rp , S i e m e n s G u a n g d o n g )I n f o r m a t i o n a n d co m m u n i ca t i o n m o b i l e ( S i e m e n s S h a n g h a i ) M a r k e t i n g H R F i n a n c e L e g a l R D M a n u f a ct u r i n g S a l e s a n d m a r ke t i n g R D M a n u f a ct u r i n g S a l e s a n d m a r ke t i n g W a sh i n g m a ch i n e r e f r i g e r a t o r f r e e ze r S w i t ch i n g syst e m t r a n sm i ssi o n syst e m M o b i l e i n f r a st r u ct u r e m o b i l e h a n d s e t G e rm a n yC h i n aI n f o r m a t i o n a n d co m m u n i ca t i o n m o b i l eO th e r d ivi si o n s…WITH A LARGE PRODUCT PORTFOLIO, SIEMENS TENDS TO BE MORE PRODUCT FOCUSED WITH CLEAR LINES OF PL RESPONSIBILITY Organization structure PL responsibility ? ICM manager for information and munication mobile ? ICN manager for information and munication work Driving factors ? In order to meet the trend of technological merging in Information and Communication field, the new Siemens business group Information and Communication mobile (ICM) started its operation in April 1, 2023. ? ICM handles the entire mobile telephone business, with regard to both munications terminals (mobile and wired phones, mobile anizers and digital products) and mobile phone works (products and services for mobile munication and intelligent works). Source: Siemens press release, McKinsey analysis 25 SAMSUNG010605BJkickoff2 SIEMENS HAS OVER 50 JVs OR WOFEs IN CHINA, AMONG WHICH SIEMENS SHANGHAI IS DEVOTED TO MOBILE HANDSETS Siemens China Beijing international switching systems BISC Siemens transmission systems Guangzhou (STSG) Xin De tele international ventures (TIV) Siemens Shanghai Mobile municating (SSMC) Shanghai Siemens business munication system (SBCS) Main drivers ? To be close to customers ? To be in line with government policies ? To bee Chinese pany for Chinese people 40% With Guangzhou Nanfang photoelectrical telemunication 60% Beijing wire munication. Beijing telephone authorities Beijing prehensive investment Shanghai Aijian, Shanghai Xinguang With Shanghai video and Audio Electronics, Shanghai Post and telemunication 51% Establish year Product offering 1990 EWSD switching 19931994 Transmission systems (PDH, SDH, DWDM) 1994 Finance leasing and consulting Hi 300 switching system GSM mobile works and mobile handsets MPT39。s telemunication in 1985 ? Information and munication business started 1991 Employees ? 30,000 staff in information and munication mobile globally ? 25,000 employees for all business sectors i