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2025-02-11 14:51本頁面
【正文】 Insurance panies are also gearing up to the challenge of answering the needs of the customers with tailored servicesMegatrend Storyboard 11 Eye for Pharma Workshop PanelsCap Gemini Ernst Young ? Proprietary and Confidential? Healthcare provision will move from the ‘patientdoctor’ relationship to a ‘worked’ decision:– The advent of P2P healthcare will mean that consumers will talk directly to people who are in the same situation as them, with the same disease or illness. – Healthcare will bee worked and “intelligent” with information being neither centralised nor decentralised– Healthcare providers will create their own niche followings and consumers will have more choice and more providersMegatrend? They will have to understand the need of each player and the new decisionmaking dynamics? Pharmaceutical panies will need to influence and play a key role in the new provider workImplications? The empowered patient is more proactive about healthcare decision and will rely less on doctors for advice? Advance in genomics and technology will enable personalised medicine and open up new markets beyond drugs: Diagnostics, Preventative medicine, Followup treatments ? Doctors are not equipped to cater for these new needs。 the number of healthcare providers will therefore increase to fill the gaps ? Advances in munication technology/Inter will enable efficient exchange of information between the different players/providers? The number of alliances increase to create a health work。 targeted at the individuals (diagnostics, preventative medicines, etc.)Megatrend Storyboard 15 Eye for Pharma Workshop PanelsCap Gemini Ernst Young ? Proprietary and Confidential a 2023? Death of the Sales RepDeath of the MoleculeConsumer is KingEmergence of a Premier LeagueTowards PtoP HealthcareImplicationsFor example:MegatrendsActions– – – – – 16 Eye for Pharma Workshop PanelsCap Gemini Ernst Young ? Proprietary and Confidential? ?? a , 2023 ? a ? ?? , ! a ? ? (… )? A . . ‘’ . ? ?? ( ) . ? . ? a ?? . 18 Eye for Pharma Workshop PanelsCap Gemini Ernst Young ? Proprietary and Confidential , ? Product Launch Product and Channel ManagementCustomer Contact ManagementOrganisation Alignment People and Team Development Scorecard/ Performance Management , Customer Segmentation and Targeting Mar
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