【正文】 at changing the way people look at frozen food．“ Taking photos of food enables people to show off and to share their mealtime moments— from the everyday to the special，” said marketing director Margaret Jobling． The reaction to The Picture House has been great so far And the paybypicture concept has proven to be an effective way． Alternative payment methods are actually gaining popularity among a lot of businesses． Last year in a cafe in Germany customers pay by how much time they spend there， not by what they eat． 25． Instagram probably is______． A． a restaurant free of chmge B． a campaign of“ Food for Life’’ C． a program used to share photos D． a new marketing project 26． What’ s the author’ s attitude to this new trend? A． Confused B． Unconcerned C． Opposed D． Interested 27．“ The Picture House” encourages sharing photos of its food to_____． A． raise the price of frozen food B． attract more customers C． create a new social media trend D． reward the regular customers 28． Which of the following can serve as the best title for the passage? A． Pay by Picture B． The Popup Diner C． No Need to Pay D． Food for Life C They wear the latest fashions with the most uptodate accessories(配飾 )． Yet these are not girls in their teens or twenties but women in their sixties and seventies． A generation which would once only wear oldfashioned clothes is now favoring the same high street looks worn by those half their age． Professor Julia Twiggy, a social policy expert， said，“ Women over 75 are now shopping for clothes more requently than they did when they were young in the 1960s． In the 1960s buying a coat for a woman was a serious matter． It was an expensive item that they would purchase only every three or four years— now you can pick one up at the supermarket whenever you wish to． Fashion is a lot cheaper and people get tired of things more quickly．” Professor Twiggy analyzed family expending data and found that while the percentage of spending on clothes and shoes by women had stayed around the same— about 5 or 6 percent of spending， the amount of clothes bought had risen sharply． The professor said，“ Clothes are now 70 percent cheaper than they were in the 1960s because of the huge expansion of production in the Far East． In the 1960s Leeds was the heart of the British fashion industry and that was where most of the clothes came from， but now almost all of our clothes are sourced elsewhere． Everyone is buying more clothes but in general we are not spending more money on them．’’ Fashion designer Angela Barnard， who runs her own fashion business in London，said older women were much more affected by celebrity style than in previous years． She said,“ When people see stars such as Judi Dench and Helen Mirren looking attractive and fashionable in their sixties， they want to follow them． Older women are much more aware of celebrities． There’ s also the boom in TV programmers showing people how they can change their look， and many of my older customers do yoga to stay in shape well in their fifties． When I started my business a few years ago，my older customers tended to be very rich， but now they are what I would call ordinary women. My own mother is 6l and she wears the latest fashions in a way she would never have done ten years ago．” 29． It can be concluded that old women tend to wear the latest fashions today mainly because___________． A． they get tired of themselves more quickly B． TV shows teach them how to stay in shape C. they feel much younger now D． clothes are much cheaper than before 30． What can we learn about old women in terms of fashion? A． They are often ignored by fashion designers． B． They are now mole easily influenced by stars． C． They are regarded as pioneers in the latest fashion． D． They are more interested in clothes because of their old age． 31． Which is the best possible title of the passage? A． Age Is No Barrier for Fashion Fans． B． The More Fashionable， the Less Expensive． C． Unexpected changes in Fashion． D． Boom of the British Fashion Industry D What is the first thing you notice when you walk into a shop? The products displayed(展示 )at the entrance? Or the soft background music? But have you ever notice the smell? Unless it is bad， the answer is likely to be no． But while a shop’ s scent may not be outstanding pared with sights and sounds， it is certainly there． And it is providing to be an increasing powerful tool in encouraging people to purchase． A brand store has bee famous for its distinctive scent which floats through the fairly dark hall and out to the entrance， via scent machines. A smell may be attractive but it may not just be used for freshening air． One sports goods pany once reposed that when it first introduced scent into its stores， customers’ intension to purchase increased by 80 percent． When it es to the best shopping streets in Pairs， scent is just as important to a brand’ s success as the quality of its w