【正文】 1] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[2]In 1903, Bradham moved the bottling of PepsiCola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in sixounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse PepsiCola, describing it as A bully drink...refreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades.[3] In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.In 1931, at the depth of the Great Depression, the PepsiCola Company entered bankruptcy in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[4] Eight years later, the pany went bankrupt again. Pepsi39。 fountains after Coke refused to give him a discount on syrup. Guth then had Loft39。s statement, Caleb Bradham describes the trademark as an, arbitrary hyphenated word PEPSICOLA, and indicated that the mark was in continuous use for his business since August 1, 1901. The PepsiCola39。s a lot / Twice as much for a nickel, too / PepsiCola is the drink for you, arranged in such a way that the jingle never ends. Pepsi encouraged pricewatching consumers to switch, obliquely referring to the CocaCola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.[6] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi39。s profits doubled.[7]Pepsi39。s finances and facilities to establish the new Pepsi success, the nearbankrupt Loft Company sued Guth for possession of the PepsiCola pany. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth.[edit] Niche marketing1940s advertisement specifically targeting African AmericansNickolas Dias was named the new President of PepsiCola and guided the pany through the 1940s. Mack, who supported progressive causes, noticed that the pany39。 Boyd39。s reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia Herman Talmadge.[8] As a result, Pepsi39。s shot up dramatically. After the sales team visited Chicago, Pepsi39。t want it to bee known as a nigger drink.[11] After Mack left the pany in 1950, support for the black sales team faded and it was cut.[edit] MarketingPepsi logo (197087). In 1987, the font was modified slightly to a more rounded version which was used until 1991. This logo was used for Pepsi Throwback in 2010.Pepsi logo (20032008). Pepsi Wild Cherry and Pepsi ONE continued to use this design through March 2010. It was outside of the . until 2010. The original version had the Pepsi wording on the top left of the Pepsi Globe. In 2007, the Pepsi wording was moved to the bottom of the globe.Photo of a Pepsi can with the current logo and labeling (2008 present.)Pepsi bottle in Mexico. This logo was still in use in Mexico and most countries through early 2010. This Pepsi logo was last used in Canada in May 2009.From the 1930s through the late 39。s earlier simplification of their can and bottle designs. Also in 2008 Pepsi teamed up with Google/YouTube to produce the first daily entertainment show on Youtube, Poptub. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is updated daily from Pepsi.In 2009, Bring Home the Cup, changed to Team Up and Bring Home the Cup. The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team39。s blue and red globe trademark became a series of smiles, with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in . in late 2008, and later it was released in 2009 in Canada (the first country outside of the United States for Pepsi39。 in the rest of the world the new logo has been released in 2010, meaning the old logo has been phased out entirely (most recently, France and Mexico switched to Pepsi39。s 2008 report on carbonated soft drinks, PepsiCo39。s is percent.[17] CocaCola outsells Pepsi in most parts of the ., notable exceptions being centra