試談市場營銷與技巧課程標準-在線瀏覽
2024-08-25 03:30本頁面
【正文】 statement in an organization’s strategic planning that describes the overall purpose of the organization and what it intends to achieve in terms of its customers , products , and resources.知識點：the steps of strategic planning 教學要求：，市場營銷戰(zhàn)略規(guī)劃的基本步驟；；。2) The content of marketing environment、microenvironment、microenvironment etc.；3) Analyzing the marketing environment using a SWOT Model: threats and opportunities (from outside)。2)Some concepts:Culture, Cultural values, Subculture, Personal characteristics, etc.；3）Case study: Investigation by GNB New Zealand：基本概念：Culture, Cultural values, Subculture, Personal characteristics,知識點：The factors that influence consumer behavior（能力要求）: 能運用一些專業(yè)術語表述消費者市場和消費者行為的一些問題。 channel research。 decision support systems。（六） unit six (Lesson 13,14) 教學內容：：1）The definition of marketing segmentation,targeting and positioning 2）The target marketing selection process and market segmentation methods: geographic segmentation, demographic segmentation, gender segmentationine segmentation, psychographic segmentation, behavioral segmentation3) Criteria for successful segmentation: heterogeneous, measurable Substantial, actionable, accessible, accessible 4) How to target the various segments 5）Case study: McDonald’s Pizza ：基本概念：? Market Segmentation is a process of dividing a market into distinct groups of buyers who might require seperated products or marketing mix.? Market Segment is a group of consumers that are alike based on some characteristic(s).? Targeting is a process of matching a specialized marketing mix with the needs of a specific market segment.? Positioning is the image that customers have about a product, especially in relation to the product39。（七） unit seven (Lesson 15,16,17)教學內容：：1）The definition of marketing channel and physical distribition；2）Marketing channel structure:
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