【正文】 ................................................35 1 《 品牌項目合作協(xié)議書 》 的審批和簽訂 .............................................................................................35 2 《 品牌運作合同 》 ——產(chǎn)品開發(fā)設(shè)計 .................................................................................................361 《品牌運作合同》—— 產(chǎn)品開發(fā)設(shè)計流程 ................................................................................362 《品牌運作合同》—— 產(chǎn)品開發(fā)設(shè)計規(guī)范 ................................................................................37 3 《 品牌運作合同 》 ——品牌推廣 ..........................................................................................................381 《品牌運作合同》—— 品牌推廣實施流程 ................................................................................382 《品牌運作合同》—— 品牌推廣實施規(guī)范 ................................................................................39項目進(jìn)度跟蹤管理 ....................................................................40 1 項目進(jìn)度跟蹤管理流程 .......................................................................................................................40 2 項目進(jìn)度跟蹤管理制度 .......................................................................................................................411 總則 .............................................................................................................................................412 合同執(zhí)行過程的跟蹤控制 .........................................................................................................41管理咨詢實施規(guī)范 ....................................................................421 立項制度 ..........................................................................425 / 642 項目啟動準(zhǔn)備 ......................................................................421 與企業(yè)決策層進(jìn)行溝通 .............................................................................................................422 實施動員 .....................................................................................................................................433 確定實施計劃 .............................................................................................................................443 調(diào)研階段 ..........................................................................441 了解企業(yè)發(fā)展目標(biāo) .....................................................................................................................442 了解企業(yè)運作現(xiàn)狀 .....................................................................................................................443 了解企業(yè)基層運作現(xiàn)狀 .............................................................................................................454 按照要素法實施企業(yè)管理改造 ........................................................471 要素文檔的編寫和驗收 .............................................................................................................472 要素法的實施內(nèi)容 .....................................................................................................................475 協(xié)助企業(yè)在全新管理模式下的運作 ....................................................481 系統(tǒng)運行初期的維護(hù) .................................................................................................................482 項目實施與客戶服務(wù)的交接 .....................................................................................................49四、客戶服務(wù)作業(yè)規(guī)范 ...........................................................................................................................................50 服務(wù)對象 ...........................................................................51 服務(wù)理念 ...........................................................................51服務(wù)內(nèi)容 ............................................................................51 1 管理咨詢服務(wù) .........................................................................................................................................51 2 技術(shù)開發(fā)服務(wù) .........................................................................................................................................51 2 技術(shù)支持服務(wù) .........................................................................................................................................51客戶服務(wù)方式 ........................................................................52客戶服務(wù)行為規(guī)范 ....................................................................52客戶服務(wù)操作規(guī)范 ....................................................................53 1 制定服務(wù)計劃 .......................................................................................................................................53 2 建立客戶服務(wù)檔案 ...............................................................................................................................53 3 實施定期走訪客戶制度 .......................................................................................................................53客戶服務(wù)標(biāo)準(zhǔn) ........................................................................54 1 定期服務(wù)內(nèi)容 .......................................................................................................................................54 2 不定期服務(wù)內(nèi)容 ...................................................................................................................................54總公司對分公司客戶服務(wù)對口管理 ......................................................54 1 對分公司客戶服務(wù)管理 .......................................................................................................................54 2 產(chǎn)品盤的管理 .......................................................................................................................................551 正式盤的管理 .............................................................................................................................552 演示盤/練習(xí)盤的管理 ...............................................................................................................55五、營銷稽核作業(yè)規(guī)范 ...........................