【正文】 omers currency voteChange over time, the great abundance of social material wealth, customers also has the subject the demands of consumers in the across the material lack of times, the pursuit of the number of times, the pursuit of quality of the era, in the late eighty s of the 20th century into the era of the emotional consumption. In our country, with the rapid development of economy, we also have rapidly across the material lack of times, the pursuit of the number of times and the pursuit of quality of the era, to this day, step by step towards the emotional consumption age. In the emotional consumption era, panies with similar products has been achieved at the same time, homogeneity, can, same price, consumers pursue is no longer the quality, function and price, but fortable, convenient, safe and secure, speed, newly established, environmental protection, clean, pleasant, interesting, consumers increasingly focus on the product can bring vitality to their lives, enrichment, fortable, aesthetic and spiritual culture grade, and exceed consumer expectations of presale, sale, aftersales service and consulting. That is to say, people39。s image, reputation, cultural petition and service petition, petition of customer satisfaction. This petition is the enterprise in the field of wide Angle, width of space and time within the scope of the highlevel, embodies the prehensive strength of petition. It includes organization innovation, technology innovation, management innovation, the industrial foresight, product research and development force, centripetal force, service customers, customer affinity, peer RenTongLi, social contribution, pr munication munication forces driving force, enterprise culture, environmental adaptability, and so on. How these integrated image force and the synthetic integrated lasting petitiveness, which is CS strategy to solve the problem. CS era, enterprise is no longer centered on self, but in the customer as the center。 If far exceed customer expectations, and far higher than other peers, customers truly satisfied。 Loyal customers will not only actively remend he bought product from others, and to the enterprise petitors promotion has the immune ability of a dissatisfied customer will not satisfied told 1620 people, and each one will be transmitted to the defendant when 12 to 15 people. In this way, a dissatisfied person will affect the 2, three hundred. In the popularization of the Internet today, its influence is larger. According to the survey of the . auto industry, one will be satisfied with the 8 potential deals, with at least one pen. And another survey shows that panies 5% increase the loyalty of customers, the profit will be increased by 25% to 25%. The 80% of the profits of an enterprise es from 20% of loyal customers。s point of view of product development, design, and provide personalized, human nature and practical products, from episodic TV to new color TV anti change, from a small child prodigy washing machine hand rub type washing machine, from refrigerators to the little prince wisdom eye frequency conversion air conditioning, from 17 hours make mike freezers to aftersale onestop service stars, notting have is not in order to meet customer needs and provide satisfaction to the value of goods and services. And as Microsoft39。 satisfaction and loyalty to the enterprise products and services, customer satisfaction and loyalty is the inevitable result of the employee behavior. No employee satisfaction and loyalty, it is impossible to create customer satisfaction of products and provide premium services, customers are not satisfied with naturally not loyalty, away from the enterprise. When the employee satisfaction and loyalty will be in contact with the customers with great enthusiasm into their intellectual capital, creative service for the customer, customer requirements and timely find trends, improve the added value of products and services in a timely manner, hold fast to the customer39。s content as the customer, customer satisfaction is our work goal, create the most value for customers of products and services is our highest goal. Guided by these principles, would rather let oneself can39。 code of conduct. To make the customer feel the hubei consumption is a kind of enjoyment, is a kind of value enjoy. After customers pay a cost, a expectations for their own consumption, and consumers have finally e to consumption in the heart can have a evaluation standards, if the content value, he would e again l