【正文】 cline of the quality of city life and even the degeneration of human civilisation. 2022上海世博會(huì)簡(jiǎn)介 Brief Introduction to World Expo 2022 Shanghai China ? 為此， 2022年上海世博會(huì)將以 “ 和諧城市 ” 的理念來回應(yīng)對(duì)“ 城市，讓生活更美好 ” 的訴求。 technology ? 城市社區(qū)的重塑 Harmonious functioning of munities ? 城市和鄉(xiāng)村的互動(dòng) Harmonious interactions between urban amp。 中國(guó) 2022上海世博會(huì) World Expo 2022, Shanghai, China 特許經(jīng)營(yíng)計(jì)劃宗旨 Purpose and Plan of Franchise Business 特許經(jīng)營(yíng)計(jì)劃宗旨 Purpose on Franchise Business Project ? 構(gòu)建公開、公平、規(guī)范的競(jìng)爭(zhēng)原則，建立運(yùn)行規(guī)范、競(jìng)爭(zhēng)有序、產(chǎn)品優(yōu)質(zhì)、服務(wù)可靠的特許產(chǎn)品經(jīng)營(yíng)管理體系，保證 2022上海世博會(huì)的成功舉辦； To ensure the success of World Expo 2022 Shanghai by the open, fair and normative petition, and by establishing a licensed product operation system of normative implement, orderly petition, high quality product and creditable service； 中國(guó) 2022上海世博會(huì) World Expo 2022, Shanghai, China 特許經(jīng)營(yíng)計(jì)劃宗旨 Purpose and Plan of Franchise Business ? 籌集資金，為上海世博會(huì)的平衡收支起到其應(yīng)有的作用。 新世傲與世博會(huì)的關(guān)系 Relationship between SINNSA and EXPO ? 新世傲負(fù)責(zé)上海世博會(huì)特許產(chǎn)品生產(chǎn)分許可工作，主要行使授權(quán)、審批、管理職能。 SINNSA is in charge of subdistribution of manufacturing of EXPOlicensed products, mainly performs functions of authorization, approval and management, It is responsible for the first trial of enterprise qualification and product project, supervises the process of development and manufacturing of licensed products and charges the franchise fees. 新世傲與世博會(huì)的關(guān)系 Relationship between SINNSA and EXPO 上海 世博會(huì) Expo,Shanghai 特許生產(chǎn)商 Licensed manufacturers 審批 Trial amp。 2. 活動(dòng)周期長(zhǎng)，熱點(diǎn)頻發(fā)； Long activity cycle amp。 3. 遍布全國(guó)的零售渠道支持； Countrywide retail channel support。 5. VIK及 VIP； VIK amp。 Overseas sales. 一 .7000萬參觀游客、 60億元市場(chǎng)規(guī)模 Tourists: 70,000,000 persons, market scale: RMB 6,000,000,000s 2 0 1 0 上海世博會(huì)參觀游客人數(shù)預(yù)測(cè)F o r e c a s t f o r n u m b e r o f t o u r i s t sd u r i n g E X P O 2 0 1 058501100250國(guó)內(nèi)參觀游客 D o m e s t i c v i s i t o r本地參觀游客 L o c a l v i s i t o r國(guó)外參觀游客 F o r e i g n v i s i t o r單位：萬人 Unit: 10,000 persons 分析：王怡然 上海大學(xué)國(guó)際工商與管理學(xué)院旅游學(xué)院教授 Analyst: WANG Yiran Professor of College of Business and Management, and Tourisum, Shanghi University 一 .7000萬參觀游客、 60億元市場(chǎng)規(guī)模 Tourist: 70,000,000 persons, market scale: RMB 6,000,000,000 國(guó)內(nèi) Home 海外 Overseas 2022游客人均消費(fèi)支出 Consumption per head in 2022 購物支出比例 Proportion on shopping payout 29% 25% 購物支出 Shopping payout 995 游客購物總支出 Total consumption billion billion 2022上海世博會(huì)期間游客消費(fèi)預(yù)測(cè) Forecast of consumption volume during EXPO 2022 Total： 200億元 / 20 billion yuan 分析：齊曉齋 上海市商業(yè)經(jīng)濟(jì)研究中心 Analyst： QI Xiaozhai, Shanghai Commercial Economic Research Center 一 .7000萬參觀游客、 60億元市場(chǎng)規(guī)模 Tourist: 70,000,000 persons, market scale: RMB 6,000,000,000 yuan 如特許產(chǎn)品消費(fèi)占游客購物消費(fèi)的 30% 特許產(chǎn)品市場(chǎng)將達(dá)到 60億元的規(guī)模 If the consumption of licensed product accounts for 30% of the total consumption, the market scale of licensed product will reach 6 billion yuan. 二 . 活動(dòng)周期長(zhǎng)、熱點(diǎn)頻發(fā) Long activity cycle amp。 various hotspots ? 世博會(huì)風(fēng)格各異的場(chǎng)館、精彩紛呈的活動(dòng)、豐富多樣的信息將使其成為一個(gè)全新的亮點(diǎn) , 吸引更多的海內(nèi)外的參觀、旅游者；世博熱將高潮不斷； EXPO, with its stadiums and facilities in different styles, impressive activities and various information, will make itself a brandnew highlight, and as well attract more and more domestic and overseas visitors。 various hotspots ? 世博會(huì)將帶動(dòng)旅游業(yè)、商業(yè) ,形成世博會(huì)搭臺(tái) ,旅游、商業(yè)唱戲的熱鬧氣氛 ,為上海消費(fèi)品市場(chǎng)帶來大量的購買力，特許產(chǎn)品必將大賣 。 various hotspots ? 較長(zhǎng)的活動(dòng)周期也在某種程度上降低了特許生產(chǎn)商的產(chǎn)品生產(chǎn)和開發(fā)風(fēng)險(xiǎn)，一旦產(chǎn)品滯銷或熱賣，會(huì)有一定的調(diào)整時(shí)間 。屆時(shí)，世博會(huì)特許產(chǎn)品零售商店將在全國(guó)一線城市全面鋪開。合理布局、數(shù)量眾多的特許產(chǎn)品零售點(diǎn)將保證特許產(chǎn)品的熱賣。 VIP ? 特許生產(chǎn)商將享有世博會(huì)政府采購（ VIK）及世博會(huì)全球合作伙伴、高級(jí)贊助商（ VIP）促銷品采購的優(yōu)先供貨權(quán)。隨著 2022年的臨近，將在全球范圍內(nèi)掀起世博熱潮，全球眾多企業(yè)均