【正文】 fidential 108 Multipliers Zion Consulting Zion Consulting Confidential 109 Mutuality Zion Consulting Zion Consulting Confidential 110 – … … – … … Mutuality … Zion Consulting Zion Consulting Confidential 111 Obstacle Zion Consulting Zion Consulting Confidential 112 Obstacle – … ... – … ... Zion Consulting Zion Consulting Confidential 113 Obstacle Zion Consulting Zion Consulting Confidential 114 Organizational and flow chart Text Text Text Text Text Text Text Text Text Text Text Text Zion Consulting Zion Consulting Confidential 115 Organizational and flow chart Pantene Jiehua New Brand Rejoice Head amp。 Shoulders Ulan Whisper Ariel Tide JV Brands Crest Professional Marketing Safeguard Zest Camay Assistant Brand Manager, 25 per Brand Media amp。 Strategies ? Financial Goals ? Market Priorities ? Acquisition or Organic Growth ? Product/ Marketing/ Distribution Strategies Process Map Zion Consulting Zion Consulting Confidential 117 Option … … … 1 2 3 Zion Consulting Zion Consulting Confidential 118 … … … … Option 1 2 3 4 Zion Consulting Zion Consulting Confidential 119 Option quit develope Zion Consulting Zion Consulting Confidential 120 Peration Zion Consulting Zion Consulting Confidential 121 Pie chart Header Chart Title Label % Label % Label % Label % Label % Series 1 Series 2 Series 3 Header Chart Title Label % Label % Label % Label % Label % 100%=XXXX 100%=XXXX Zion Consulting Zion Consulting Confidential 122 Pie chart Chart Title Label % Label % Label % Label % Label % Series 1 Series 2 Series 3 Header Level 1 text ? Level 2 text Level 3 text 100%=XXXX Zion Consulting Zion Consulting Confidential 123 Pie chart Chart Title Label % Label % Label % Label % Label % Chart Title Label % Label % Label % Label % Series 1 Series 2 Series 3 Chart Title Label % Label % Label % Label % Label % Chart Title Label % Label % Label % Label % 100%=XXXX 100%=XXXX 100%=XXXX 100%=XXXX Zion Consulting Zion Consulting Confidential 124 Plus/minus – … ... – … ... Zion Consulting Zion Consulting Confidential 125 Plus/minus – … ... – … ... – … – … Zion Consulting Zion Consulting Confidential 126 Plus/minus – … ... – … ... + – Zion Consulting Zion Consulting Confidential 127 Plus/minus – … – … Zion Consulting Zion Consulting Confidential 128 Plus/minus Zion Consulting Zion Consulting Confidential 129 Plus/minus – … – … … Zion Consulting Zion Consulting Confidential 130 Portfolio + – – + Zion Consulting Zion Consulting Confidential 131 Portfolio ++ + – – + ++ Zion Consulting Zion Consulting Confidential 132 Pressure Zion Consulting Zion Consulting Confidential 133 Pressure Zion Consulting Zion Consulting Confidential 134 Pressure Zion Consulting Zion Consulting Confidential 135 Prioritization Prioritization Zion Consulting Zion Consulting Confidential 136 Process … … … … … … Zion Consulting Zion Consulting Confidential 137 Process … … … … … … … … … 1 2 3 4 1 2 3 4 5 Zion Consulting Zion Consulting Confidential 138 Process – decrease … – … … – … … – … … – … … – … 1 2 3 4 5 Zion Consulting Zion Consulting Confidential 139 Process – increase … – … … – … … – … … – … … – … 1 2 3 4 5 Zion Consulting Zion Consulting Confidential 140 Progress Zion Consulting Zion Consulting Confidential 141 Project Phase I – … Phase II – … Phase III – … Zion Consulting Zion Consulting Confidential 142 Project … weeks … weeks … … Phase I Phase II – … – … – … … … 4 3 1 2 – … Zion Consulting Zion Consulting Confidential 143 Project procedure Phases Time required Project features ... ... Phase I ... Phase II ... ... ... Phase III ... … weeks … weeks … weeks – … – … – … – … 1 2 3 4 Zion Consulting Zion Consulting Confidential 144 Puzzle Zion Consulting Zion Consulting Confidential 145 Puzzle (for color presentations) Zion Consulting Zion Consulting Confidential 146 Puzzle 3 parts 1 2 3 To apply color, ungroup the object, then regroup it afterwards = Zion Consulting Zion Consulting Confidential 147 Redesign (Cube) Redesign does not mean: But: Solving individual problems Creating a prehensive solution Zion Consulting Zion Consulting Confidential 148 Redesign Shot gun Marksman Automatic pistol – Open fire in an uncontrolled manner – Rather dissatisfactory result – Lengthy sighting – Good but rarely optimal result – Not appropriate for dynamic environment and target – Rapid sighting – Swift feedback – Hit bull’s eye after a few interactive shots! Target solution Actual situation Zion Consulting Zion Consulting Confidential 149 Resistance ... ... Zion Consulting Zion Consulting Confidential 150 Restructuring ? Improvement of liquidity ? Cost reduction ? Reduction in personnel ? Structural change ? Positioning on the market ? Improvement of liquidity ? Cost reduction ? Reduction in personnel ? Structural change ? Positioning on the market Restructuring does not mean ... But ... Zion Consulting Zion Consulting Confidential 151 Rethink Zion Consulting Zion Consulting Confidential 152 Separation – … – … – … Zion Consulting Zion Consulting Conf