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ith a wide view of ALL aspects ? Best scenario – One of the founders has it. EQUITY LEECHES Equity Leeches ? The better the idea, the more will e –Fund raising –Strategic introductions –Advisors Equity Leeches ? Dodge the leeches ? Learn to identify the valuable ones ? Try working with them ? TripleCheck with references ADVISORS Advisors – How to identify? Hightech celebrity name droppers NOT! Yossa’leh Vardi is my 3 QuickDial … Advisors ? Choose as if you’re choosing a partner ? Be generous with the right ones ? Advisors might be relevant to specific periods Advisors ? Advisors “Pushed” by your investors –Only accept if they qualify “BY THE BOOK” ISSUES By the book… “A startup should work 14 hours / day” By the book… “You need an office manager” By the book… “You nee