中英文翻譯資料--電子商務(wù)環(huán)境下的市場營銷-在線瀏覽
2025-03-04 00:33本頁面
【正文】 n, one or both parties may be at a disadvantage when evaluating the desirability of a transaction. TheInternet has the potential to change the informational positions of buyers and sellers. 中文翻譯當一提到市場營銷，許多人只意識到與消費者有關(guān)的職能。畢業(yè)設(shè)計英文翻譯資料題 目：電子商務(wù)環(huán)境下的市場營銷英文資料When marketing is mentioned, many think of the function as it relates to consumers. However, there is another side that is expected to blossom during the next decade – businessto business marketing. According to Business to Business’ “2007 Marketing Priorities and Plans” survey, marketing efforts will grow as businesstobusiness marketers increase budgets, do more business online, and try new technologies (Maddox, 2006). Respondents shared some of their goals for 2007, and the top three goals were customer acquisition (% of the respondents), brand awareness (%) and customer retention (11%).New market growth, product penetration, research and positioning the pany as a thought leader were other goals listed in the survey. Although , search and Web casts were listed as still being important and worthy of some funding, web site development was the clear leader in getting the largest share of the online marketing budget. The survey also found that % of advertisers plan to launch new ad campaigns in 2007.“BusinesstoBusiness Marketing is a plex discipline that has bee integral to selling products or services to business,industrial, institutional or government buyers” (Oliva, ., p. 1).Many forecasters have predicted that this market can expect purchases to net several trillion dollars a year, which is why many are predicting that the growth will outpace BusinesstoConsumer marketing. However, the marketing industry will respond accordingly by providing both markets with sufficient attention eve
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