歐盟關于可追溯性traceability方面的講座ppt06elenialevritoupeterworkshop-aconsumersviewoffoodtraceability-在線瀏覽
2024-12-05 16:42本頁面
【正文】 ity TRACE consumer behavior survey ? 2021, the pilot phase of consumer behavior research in 12 European countries ( FranceItalyGermanyGreeceHungaryLithuaniaMalta NetherlandsNorwayPolandSloveniaSpain) by WP7 partners ( 5 Universities’ agronomic marketingeconomic departments: AUA, ENITAC, Wageningen, Parma, Madrid). 4920 consumers were interviewed ? 2021, main survey in progress in 12 countries 4200 consumers ? Targets : ? to investigate consumer perceptions, preferences and attitudes. ? to gain a deeper understanding of the role of the food traceability( food products and food production systems) in consumer decisionmaking, in consumers’ satisfaction of needs and wants Peter Workshop 1113 October 2021, York A Consumers view of food traceability TRACE consumer behavior surveyMain preliminary findings ? consumers want information to be easily available, easily found, and easily accessible ? Food origin is of major importance ? The most preferable ways of munication : bar code in bination
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