【正文】 hones as music players 71. Flatrate data tariffs have encouraged customers to use the service 72. There are good opportunities to reproduce the success of EZ Chakuuta in other markets, but there will be petition 73. Number 8: Cyworld Mobile (SK Tele, South Korea) 74. Cyworld Mobile builds on a highly successful fixed Inter portal 75. Cyworld demonstrates the massive potential of fixed and mobile online munity portals 76. Cyworld is an excellent example of fixed–mobile convergence 77. The growing success of MySpace and other socialworking sites highlights the global opportunities Slide no. Slide no. The World’s Top Ten Nonvoice Services for Mobile Operators Contents 5 169。 Analysys Research Limited 2021 Contents [5] 99. In developed markets, significant investment may be required as mobile operators push beyond their traditional businesses 100. In developing markets, there is strong growth potential in proven services, using standard mobile terminals 101. Document map – Actions 102. Actions for mobile operators [1] 103. Actions for mobile operators [2] 104. Document map – Authors, copyright and glossary 105. Authors 106. Authors (continued) 107. Acknowledgements and copyright 108. Disclaimer 109. Glossary of terms [1] 110. Glossary of terms [2] 111. Glossary of terms [3] 112. Document map – Lists of figures and tables 113. List of figures 114. List of tables 115. Document map – About Analysys reports and services 116. Reports from Analysys Research 117. Market intelligence services from Analysys Research 118. Custom Research from Analysys Research 119. Analysys Consulting Slide no. Slide no. The World’s Top Ten Nonvoice Services for Mobile Operators Contents 7 169。 Analysys Research Limited 2021 Executive summary ? The top ten prises services that lead the world in market potential, implementation and suitability for reproduction. They will have enduring appeal to customers and revenue potential for operators. ? The top ten contains a mix of existing services, such as SMS and BlackBerry , and new services, such as mobile payment and mobile TV, showing the importance of exploiting existing opportunities as well as developing new revenue streams for the future. ? The Number 1 service is delivered using DSL, not cellular technology. ? Mobile messaging is currently the major nonvoice revenue generator, and its continued importance is reflected in the fact that three of the top ten services are messagingrelated. ? 3G technology is fundamental to mobile TV streaming, mobile broadband, music downloads and multimedia munities, which are major opportunities in developed markets. The World’s Top Ten Nonvoice Services for Mobile Operators Executive summary The world’s top ten nonvoice services 1. Vodafone Casa FASTWEB, Vodafone (Italy) 2. SMS, O2 (UK) 6. Mobile TV Broadcasting, 3 (Italy) 3. Mobile TV and Video Streaming, 3 (UK) 4. BlackBerry Email and IM, TMobile (USA) 5. Mobile Broadband, Sprint Nextel (USA) 7. EZ Chakuuta Full, KDDI au (Japan) 8. Cyworld Mobile, SK Tele (South Korea) 9. DCMX Mobile Payment, NTT DoCoMo (Japan) 10. MiniCall ‘Voice SMS’, Vodafone (Egypt) The top ten nonvoice services provide unique insight into the growth opportunities for mobile operators 9 169。 Analysys Research Limited 2021 Introduction ? With downward pressure on voice ARPUs, mobile operators need to find ways of increasing the return from nonvoice services. However, despite an abundance of nonvoice service initiatives since the introduction of GPRS and, more recently 3G, many operators have failed to bring about a significant increase in nonvoice ? Faced with an increasingly diverse range of nonvoice choices, mobile operators need to identify and implement those services that add the most value to their businesses. ? In particular, mobile operators need to answer the following questions: ? Which well established and new nonvoice services are likely to have the greatest benefits for their businesses, for example in terms of ARPU, profitability, and the acquisition and retention of customers? ? What are the leading examples of different types of service, such as mobile TV, music and broadband Inter access? ? How can these services be implemented most effectively? ? What challenges must operators overe if they are to implement these services successfully? ? Are the services suitable for reproduction and improvement in other markets? 1 For further details of voice and nonvoice ARPU trends, see Heath, M. and Brydon, A. with Holden, W., Mobile Operator Performance Benchmarks, Analysys Research (Cambridge, 2021). The World’s Top Ten Nonvoice Services for Mobile Operators Introduction 11 169。 Analysys Research Limited 2021 Leading nonvoice services from around the world have been evaluated by an expert panel in order to derive the top ten Diverse services were considered, for example: Shortlisted services were reviewed on the grounds of: ? previous research ? global contacts ? pany reports ? independent reviews ? conferences ? quantitative and qualitative assessment ? services scored against three criteria: market potential, implementation and suitability for reproduction ? bestinclass services selected (to avoid repetition of similar services in the top ten) Leading services were identified using various sources, for example: ? work operator services ? thirdparty services ? well established services ? new services Service evaluation Service nomination Global services Shortlist Top ten The World’s Top Ten Nonvoice Services for Mobile Operators Service evaluation process 13 169。 Analysys Research Limited 2021 Document map The World’s Top Ten Nonvoice Services for Mobile Operators D