【正文】 ______ to doing/sth. do some __________ on __________ sb. into doing sth. __________ sb. to do sth. __________ in ??做評(píng)論 ment __________ 、旨在做某事 be __________ to do __________ sb. against sth. 13. 大眾利益 __________ welfare __________ to even __________ ??感到驕傲 be __________ of ________good education ??的當(dāng) __________ for of high __________ __________ a better life 三、鞏固練習(xí) （一） 單項(xiàng)填空：選擇能填入題干空白處的最佳選項(xiàng)。 people B. satisfying。 which D. satisfied。 leads to B. lies to。 lies in D. lies for。 that B. What。 when D. Where。（ 20 分） I once had my Chinese MBA students brainstorming on “twohour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth proposed a catering(餐飲 ) service. Though I admitted the time limit had been difficult, I expressed my disappointment. My students were middle managers, financial analysts and financiers from stateowned enterprises and global panies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years? teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a superior business strategy, better than inventing and creating. In China, every product you can imagine has been made and sold. But so few welldeveloped marketing and management minds have been raised that it will be a long time before most people in the world can name a Chinese brand. With this problem in mind, partnerships with institutions like Yale and MIT have been established. And then there?s the “thousandtalent scheme”: this new government program is intended to improve technological modernization by attracting top foreigntrained scientists to the mainland with big money. But there are worries about China?s research environment. It39。 （ 20 分） Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have bee the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the munication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for imageoriented customer behavior is probably that customers? lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from puter games and Hollywood movies, in which customers? preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and municate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ?need? for difference” ( Baudrillard). The typical example is Apple Computer?s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples monly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main parisons Contexts Different aspects 1 about by people when they are shopping. In the past, people think more about the 2 of the goods. People today are more easily 3 by the 4 of product and the buying atmosphere. Different 5 to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be 6 and there should be more effective 7 with customers. More details worth noticing The 8 for imagecentered behavior Influenced by puter games and Hollywood movies, people?s 9 is virtualized. 10 are given to prove the importance of image Apple Computer?s IMAC/ Disney Fairyland/ Las Vegas （四） 單詞拼寫：根據(jù)所給句子及漢語注釋或首字母拼寫單詞。形容詞為 persuasive，勸導(dǎo)性的，勸誘的；有說服力的。 persuade sb. of sth.=convince sb. of 。如： I didn?t like the story。制造 。 （ 2） 生育 。出示 。 （ 4） 上演 。播放 。 (5) 引起 ,產(chǎn)生 。 如： His arrival produced a sensation. 他的抵達(dá)引起了轟動(dòng)。使 (面 )擴(kuò)展 。而 production 則為 。 4.【參考答案】① connected ② connect ③ are connected/are united ④ Joining ⑤ is joined/is connected ⑥ connected/united 【點(diǎn)撥拓展】 connect 表示 “連接；結(jié)合 ”，指兩事物在某些方面有關(guān)聯(lián)，但各自保持自己的特點(diǎn)和獨(dú)立性，可用于具體事物或抽象概念。 join 表示 “連接；結(jié)合 ”，強(qiáng)調(diào)原來是分離的東西，現(xiàn)在連接或聯(lián)合在一起；還表示 “加入；隨同 ”。 （ 3） remend在其對(duì)應(yīng)的名詞性從句中，常用 should 型虛擬語氣。 6.【參考答案】① not aware ② aware that ③ well/quite 【點(diǎn)撥拓展】 be/bee aware of 意味著“知道，意識(shí)到”。 be aware 還可 以接從句，構(gòu)成 be aware that/how… .。 （ 2） 使決定 ,使下決心 如： My mom39。 （ 3） 判決 ,裁定 [+(that)]如： The court determined that the man was guilty of drunken driving. 法官判決那個(gè)人酒醉開車有罪。測定 [+wh]They have determined where the ne