【正文】 customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have bee the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the munication between products and consumers. “Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs”(Baudrillard) . The reason for imageoriented customer behavior is probably that customers? lifestyle has been continuously virtualized by paying much attention to “Virtual Reality”. The evidences can be traced from puter games and Hollywood movies, in which customers? preference for fleeing reality is perfectly matched. This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and municate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. “[A] need is not a need for a particular object as much as it is a ?need? for difference” ( Baudrillard). The typical example is Apple Computer?s IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples monly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a neverending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. More Attention to the Image of Product Main parisons Contexts Different aspects 1 about by people when they are shopping. In the past, people think more about the 2 of the goods. People today are more easily 3 by the 4 of product and the buying atmosphere. Different 5 to promote sales Traditionally, producers may focus more on the functional utilities of goods. Nowadays, product image should be 6 and there should be more effective 7 with customers. More details worth noticing The 8 for imagecentered behavior Influenced by puter games and Hollywood movies, people?s 9 is virtualized. 10 are given to prove the importance of image Apple Computer?s IMAC/ Disney Fairyland/ Las Vegas （四） 單詞拼寫(xiě)：根據(jù)所給句子及漢語(yǔ)注釋或首字母拼寫(xiě)單詞。 persuade sb. of sth.=convince sb. of 。制造 。出示 。播放 。 如： His arrival produced a sensation. 他的抵達(dá)引起了轟動(dòng)。而 production 則為 。 join 表示 “連接；結(jié)合 ”，強(qiáng)調(diào)原來(lái)是分離的東西，現(xiàn)在連接或聯(lián)合在一起；還表示 “加入；隨同 ”。 6.【參考答案】① not aware ② aware that ③ well/quite 【點(diǎn)撥拓展】 be/bee aware of 意味著“知道，意識(shí)到”。 （ 2） 使決定 ,使下決心 如： My mom39。測(cè)定 [+wh]They have determined where the new school will be built. 他們已確定這所新 的學(xué)校將建造在什么地方。 常用搭配 determine to do， be determined to do， have a determination to do。 （ 3） 誘使 。 （ 5） (在比賽等中 )領(lǐng)先 如： He leads his class in English. 他的英語(yǔ)成績(jī)?nèi)嗟谝?。ll follow. 你領(lǐng)路 ,我們跟著。 （ 2）如： 領(lǐng)先地位 Our team was in the lead at half time. 我們隊(duì)在前半場(chǎng)領(lǐng)先。發(fā)揚(yáng) 。 （ 5） 發(fā)起 ,創(chuàng)立 如： Several bankers promoted the new pany. 好幾個(gè)銀行家聯(lián)手創(chuàng)立了這個(gè)新公司。糾正 [(+of)]vi. （ 1） 起治療作用 。(處理社會(huì)問(wèn)題等的 )對(duì)策 [C][(+for)] 如： There39。 （ 2） 贏得 ,獲得 ,努力取得 如： We treasure this dearly purchased victory. 我們珍惜這次以慘重的代價(jià)換來(lái)的勝利。 （二）句型部分 1.【參考答案】① B ② A 【點(diǎn)撥拓展】 such…that 作 “如此 … 以致 ”解，連接一個(gè)表示結(jié)果的狀語(yǔ)從句。 He was such an honest man that he was praised by the teacher. 他非常誠(chéng)實(shí)，因而受到了老師的表?yè)P(yáng)。例如： He had so many falls that he was black and blue all over. 他摔了很多跤，以致于全身上下青一塊，紫一塊的。現(xiàn)將 so…that 用法總結(jié)如下： so＋ adj.／ adv.＋ that…clause （ so 的后面跟形容詞或副詞） He runs so fast that nobody can catch up with him. 他跑得非?？?，沒(méi)人能追上他。②我們學(xué)校的學(xué)生都不允許違反校規(guī)。 如： Not all the people like play football.=All the people don?t like football. 二、詞匯識(shí)記 （一）單詞部分 2. convenient 3. update 4. available 6. various 7. build 8. react 9. approach 10. bored 11. feature （二）詞塊部分 1. be used to doing/sth. 2. trick sb into doing sth. 3. do some research on 4. encourage sb. to do sth. 5. believe in 6. even if/though 7. ment on/upon 8. be proud of 9. be intended to do sth. 10. receive good education 11. protect sb. against sth. 12. fall for 13. public welfare 14. of high quality 15. appeal to 16. lead/live a better life 三、鞏固練習(xí) （一） 15C D D D C 610D A B B C 1115D B C B B 1620C A D A C （二） DCBA （三） 8. reason 9. lifestyle 10. Examples （四） 1. approach 2. extremely 3. mitted 4. promoted 5. ments 6. continuously 7. concerned 8. campaign 9. purchase 10. ensure 2020屆英語(yǔ)一輪精品復(fù)習(xí)導(dǎo)學(xué)案 ： Unit1《 Getting along with others》 （ 譯林牛津版必修 5） 一、知識(shí)復(fù)習(xí) （一）詞匯部分 1.【原句再現(xiàn)】 We went to wash our hands in the girl?s toilets before lunch and I admitted how badly I had done. (P2) 【知識(shí)要點(diǎn)】 admit 的用法 【診斷練習(xí)】選擇能填入題干空白處的最佳選項(xiàng)。 ① Many children are afraid of being blamed for making mistakes in speaking English. ② Who is to blame for starting the fire? ③ My father scolded me for my cheating in the examination. 5. 【原句再現(xiàn)】 I?m so glad I persuaded you to talk to Rachel.(P9) 【知識(shí)要點(diǎn)】 persuade 的用法 【診斷練習(xí)】給出劃線部分詞語(yǔ)的漢語(yǔ)意思。 Her legs were badly hurt and she ______________ 7. 【原句再現(xiàn)】 They?re still sitting on the sofa, absorbed in conversation.(P18) 【知識(shí)要點(diǎn)】 absorb 的用法 【診斷練習(xí)】給出劃線部分詞語(yǔ)的漢語(yǔ)意思。 a B. a。s family their holiday in Huangshan this time next week. A. are enjoying B. are to enjoy C. will enjoy D. will be enjoying 4. Do you think i