當(dāng)代物流學(xué)ppt23-物流運(yùn)作-在線瀏覽
2024-10-20 15:38本頁面
【正文】 ucts, which can translate into lower prices as well as bringing a broader variety of choices closer to where the customer wishes to buy or use the products Logistics strategies offer a unique way for a pany to differentiate itself among conpetiters, and logistics now offers an important route for many firms to create marketing supervionty 4p: place decision price decision product decision promotion decision Production Perhaps the most mon interface between production and logistics involves the length of production runs Increasing utilization of the postponement concept also influence the interface between production and logistics Marketing channels Marketing channel can be views as sets of interdependent anization involved in the process of making a product or service available for use or consumption The most significant contribution that the logistics channel makes to the overall channel process is the sorting function, this function involves rearranging the assortment of products as they flow through the channels through the customer, taking
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