marketingstrategyadjustmentandmarketinginnovationintheexperienceeconomyera-外文文獻-在線瀏覽
2024-07-23 12:59本頁面
【正文】 and the customer, but amongst the clients themselves. Let the facts speak. Let “nice feelings” spread by word of mouth. In terms of promotion strategy, creativity strengthens the experience brand image Nowadays, consumer market has entered into the mature stage. Consumer needs have detached qualitative phase for a long time, but entered into a higher level taste level, not taste the modity, but the concept. Therefore, the key point of modity promotion should not be selling the modity itself, but selling promotion strategy which focuses on concept, namely, creating a brand image emphasizing experience, customers will then e in crowds to strive to purchase, possess, use the modity. In fierce market petition, where there is a dizzying array of products with obvious trend of increasing homogeneity, pure profit seeking is not enough to touch consumers’ hearts, but to satisfy consumers’ selffulfilled highlevel taste pursuit will cause more consumer resonance. Therefore, considering enterprise product features and consumption psychology, it is the inevitable demands of the era to put forward the consumer heart conquer taste concept and create a brand image that emphasizes experience. Putting marketing innovation into practice requires honesty to be the basis Experience marketing must be based on the reliable product efficacy and feature. If lopsided emphasis is put on psychological experience, but the material foundation where experience must be based on is abandoned, consumers will inevitably have the negative experience that they’ve been cheated。 D FORUM 269 this way can we provide a good experience for external consumers. In here, internal marketing innovation mainly divides into several aspects: Thought transformation Experience marketing and traditional marketing modes are totally different. The enterprises which are ready to carry out experience marketing must recognize the essence and significance of experience marketing from a strategic height. But currently, experience marketing is at a beginning stage in our country。 instant creation and transmission during experience. Employees’ performance has a great, direct influence on the overall experience of customers. No matter how clear the experience subject is, or how perfect the experience design is, it can be greatly influenced or even wholly destroyed merely because of one inadvertence or pretermission of employees. Internal training is to make the enterprise staff fully integrated into the enterprise, reach high enterprise loyalty and satisfaction before providing customers with satisfactory service and experience, be protagonist together with customers during the time of experience. Meanwhile, through training staff’s behaviors, enable them to behave on the basis of established requirements when creating experience for customers. Guided by experience, design, produce products and services The purpose of experience marketing is to experience, to leave a deep impression and
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