【正文】 economic and social development into the experience economy period. Every modification of economic offerings will lead to a radical change of economic patterns, thus causing the society to evolve from one economic period to the next. The change of economic offerings and the economy era will inevitably affect the “exchange relationship of mutual meet”, which is concerned by marketing. This is the result of the law of human society development, determined by the level of the productive forces. Once the exchange relationship changes, marketing patterns must change correspondingly with the change of time. 2 The Direction Selection of Enterprise Marketing Strategy Adjustment In the experience economy period, the enterprise should not only carry out marketing activities from the angle of customers’ rational thinking, but also attach more importance to munication with customersg451discover the longings in their inner hearts, inspect our own products and services from the standpoint of customer experience. Experience marketing has been the most powerful secret weapon in marketing battles。 this can only endanger the enterprise’s image. In addition, attention should be paid to the integration of all kinds of innovation elements. Keep integrated in the whole process of product and service planningg451brand managementg451marketing munication. Only the experience with prominent subject and consistent information can be identifiedg451memorizedg451trusted by consumers. 3 Experience Marketing Innovation in Economy Age Marketing is the mand process of consumers’ behavior and psychology. After understanding the consumption demand in the experience economy age, there is still a necessity to mand customers’ psychology through marketing strategy, and thereby put into action. Experience marketing is a marketing technique in the experience economic period, a new thinking in the new time, the core of which is making service as the stage, modity as property, creating memorable activities centered on consumers. The new strategies to develop experience marketing are as follows. Pay close attention to consumer experience The fundamental question of marketing is satisfying consumers’ needs. Consumers from different fields have different experience needs. Understanding the experience needs of target consumers in related industries is the top priority. This requires marketing personnel to not only take into account the product, but more importantly to be able to go along with social cultural consumption vector”, ponder over the internal valuesg451consumption culture and lifestyle that are expressed by consumption, and seek more meanings of products for consumers. The external experience should take internal marketing innovation as the foundation In order to perform marketing well, we must first prepare all the internal work of the enterprise. Only in M amp。s marketing strategy innovation must be done even with effort。 emphasize the planning of “the