【正文】 s impact stems from a broad range of factors beyond conventional paid media. responses. But in some cases, one marketer39。s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retailers and reavel providers such as airlines and hotels and will no doubt go further. Johnson amp。 The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A.inspired by productpromoting sent to themC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.can be used to produce negative effects in marketingC.deserve all the negative ments about them（3）Toyota Motor39。responding effectively to hijacked mediaB.cooperating with supportive consumersD. （1）考查細節(jié)理解。故選D。根據(jù)第三段可知，劇烈的技術(shù)變革為營銷人員提供了越來越多的交流選擇，但同時也增加了這樣一種風險，即熱情的消費者會以更快、更明顯、更具破壞性的方式表達自己的觀點。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對最初創(chuàng)建它們的企業(yè)施加壓力。故選B。根據(jù)倒數(shù)第二段對于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會變得很困難。因此，Toyota Motor是一個有效應(yīng)對被綁架媒體的例子。 【點評】本題考點涉及細節(jié)理解和推理判斷兩個題型的考查，是一篇介紹類閱讀，考生需要準確掌握細節(jié)信息，并根據(jù)上下文進行邏輯推理，從而選出正確答案。 Water is a necessity of life. Rain, especially, helps plants grow and stay green. But too much rain, especially in cities, can lead to flooding. That can cause waste water systems to overflow and send pollutants into rivers and other waterways. To fight the problem, several cities in the United States are starting programs like rooftop gardens.s capital has created a garden on the top of one school building. The garden holds many kinds of plants to help absorb rainwater and grow food at the same time. Architect David Bell has designed five green roofs for the university. He says he is excited about the project because it meant doing something more than just dealing with storm water management. It took advantage of a resource above the city and these flat roofs that aren39。 In cities, you don39。s Urban Agriculture program. The project is part of a research program to see which plants do well on rooftops. The researchers are looking at plants including strawberries, tomatoes and sweet potatoes. The university also has other green spaces. We also have our own farm experiments, Arlotta said. Within each of those growing systems, we want to be able to tell people which sorts of these crops grow the best.s Master Gardener program. It seeks to improve cities and make them beautiful by training people to bee Master Gardeners. She says she39。s output. My biggest surprise was that we produced 4, 250 pounds of produce the first year and was able to spread that to people in need. She also likes being able to show people who live in D. C. and others beyond the nation39。Rooftop gardens are very mon in average neighborhoods.B.They39。s food supply.D.Rooftops can offer enough space to plant crops.B.Some university students are participating in the Urban Agriculture program.D.Confident.Doubtful.Worried.Ambiguous.（4）What is the best title for the text? A.Green RoofsThe Future of Urban AgricultureC. Agriculture ProgramD.美國由于雨水過多，為了避免浪費，美國的幾個城市正在啟動屋頂花園等項目。 （1）考查細節(jié)理解。 （2）考查推理判斷。s Urban Agriculture program... The researchers are looking at plants including strawberries, tomatoes and sweet potatoes. The university also has other green spaces. ‘We also have our own farm experiments’。阿洛塔是該校都市農(nóng)業(yè)計劃的學生。這所大學還有其他綠地。故選C。根據(jù)最后一段中的“She also likes being able to show people who live in D. C. and others beyond the nation39。 and how她認為這是食品的未來。食品卡車，然后回收利用。故選A。第一段說美國由于雨水過多，為了避免浪費，美國的幾個城市正在啟動屋頂花園等項目。由此可知，本文主要敘述了綠色屋頂城市農(nóng)業(yè)的未來。 【點評】本題考點涉及細節(jié)理解，推理判斷和主旨大意三個題型的考查，是一篇介紹類閱讀，要求考生在捕捉細節(jié)信息的基礎(chǔ)上，進一步根據(jù)上下文的邏輯關(guān)系，進行分析，推理，概括和歸納，從而選出正確答案。British Museum Visitor Regulations We open the Museum39。The Museum39。 except on Fridays when it remains open until 20:30 pm. The Museum is closed 2426 December and 1 January. We warmly wele you on your visit to the Museum. In the interests of the security of all of our visitors we require you follow these regulations. Food and drink t allowed to consume food and drink inside the Museum, except in places such as the restaurant and cafes or the forecourt. Families with children may use the Ford Centre for young visitors in the basement of the Museum39。Animals t allowed to bring animals into the Museum under any other circumstance. Except the place that are indicated by notices, you39。At 18:30 pm on weekends.B.At 19:00 pm on Fridays.D.s Day.（2）Who are the regulations m