【正文】 Red Sox game at Fenway Park, or a trip to the Museum of Science. Students are academically motivated and will graduate in 2020 or 2021. Complete an online application and provide the following materials: the $50 nonrefundable application fee。 signed rules and regulations. Participants should apply for the B2 tourist visa. If English is not your native language, submit scores from the TOEFLor IELTS language proficiency exam. No fee is required to start your application. You will be asked to pay the application fee only upon submitting the application. Use a desktop or laptop. You will be asked to write short essays as part of your application. This may be challenging to do on a mobile phone.reduce students39。select good students to join in HarvardC.help students prepare for their future college life（2）What can we learn about the program? A.It merely has two sessions during one summer.C.Students can live in a hotel near Harvard.（3）If you are a native student who wants to apply for the program, you need to provide ______. A.transcripts with your fall 2018 gradesC.D.their TOEFL or IELTS scores should meet the requirementsB.it is convenient to use any electronic products to applyD. （1）考查細(xì)節(jié)理解。）可知哈佛大學(xué)組織了這樣一個(gè)項(xiàng)目來(lái)幫助學(xué)生為他們未來(lái)的大學(xué)生活做準(zhǔn)備。 （2）考查細(xì)節(jié)理解?？芍?xiàng)目為學(xué)生提供不同學(xué)科的課程。 （3）考查細(xì)節(jié)理解。 transcripts (成績(jī)單) with fall 2018 grades。2018年秋季成績(jī)單?？芍绻闶潜镜貙W(xué)生，想要申請(qǐng)這個(gè)項(xiàng)目，你需要提供2018年秋季的成績(jī)單。 （4）考查細(xì)節(jié)理解?？芍暾?qǐng)者可以從APPLICATION TIPS中了解到他們的托福或雅思成績(jī)應(yīng)該達(dá)到的分?jǐn)?shù)要求。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并結(jié)合題目要求，從而選出正確答案。 Bullgatortail 10 minutes ago Litteacher 8 29 minutes agos favorite poet. However, personally I love Lnagston Hughes39。s One Day I Wrote Her Name Upon the Strand because it is so simple, and The Tyger and The Lamb by William Blake because I love the language. My favorite poet is Suji Kwock Kim. Ever since I read her book of poetry Notes from the Divided Country, I have been a big fan of her clear and thoughtful writing. My favorite poem of hers is Borderlands, which she wrote in memory of her grandmother. It is a poem about her grandmother39。 Loraaa 1 hour agod say Emily Dickinson. Her life was so wonderful and her opinions about life are also interesting. Her understanding of nature speaks to the heart of anyone who loves the outdoors! Dickinson also understood human nature very well. Her poems speak of love, loneliness, ect. Finally, my favorite poem by her is I Never Saw a Moor. I love her thoughts!（1）Why does Litteacher 8 like the poem Dreams? always cheers him up. is a big fan of its author. is his father39。s.39。s. Ugulini39。 （1）考查細(xì)節(jié)理解。 s poem ‘Dreams’ because it always brings happiness to me.”然而，我個(gè)人喜歡Lnagston Hughes的詩(shī)“夢(mèng)想”，因?yàn)樗偸墙o我?guī)?lái)快樂(lè)，可知Litteacher 8喜歡《夢(mèng)》這首詩(shī)，因?yàn)樗偸悄苁顾鞓?lè)起來(lái)。 （2）考查細(xì)節(jié)理解。Loraaa 1 hour ago部分中的“But if I have to, I39。故選A。根據(jù)每段之前人的名稱Bullgatortail、Litteacher Michael Ugulini以及Loraaa均為昵稱，以及后文的時(shí)間分別是10分鐘以前、29分鐘以前、51分鐘以前以及一個(gè)小時(shí)以前，時(shí)間具有即時(shí)性，可推知這篇文章摘自一個(gè)網(wǎng)站。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。s owned media bee another marketer39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。obsessed with online shopping at certain Web sitesB.eager to help their friends promote quality productsD.invite constant conflicts with passionate consumersB.may be responsible for fiercer petitionD.s experience is cited as an example of ________. A.persuading customers into boycotting productC.taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對(duì)產(chǎn)品充滿熱情的消費(fèi)者可能會(huì)通過(guò)主動(dòng)向朋友推銷產(chǎn)品來(lái)創(chuàng)造“口碑”媒體。 （2）考查推理判斷。這種被劫持的媒體是口碑媒體的對(duì)立面：一項(xiàng)資產(chǎn)或活動(dòng)成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€(gè)品牌或產(chǎn)品提出負(fù)面指控的活動(dòng)人士的人質(zhì)。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營(yíng)銷產(chǎn)生不利的影響。 （3）考查推理判斷。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說(shuō)服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對(duì)迅速和精心策劃的社交媒體應(yīng)對(duì)行動(dòng)，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動(dòng)，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對(duì)迅速得當(dāng)，那么就可以減輕損失。故選A。6．閱讀理解 World Wildlife Fund (WWF)ve been around for over 45 years. You can donate through their website , join their organization as a member, or adopt an animal through their online adoption center. National Geographic Society is wellknown for their magazine and their specials on TV. The organization itself is one of the longestrunning in the world—they39。 National Wildlife Federation (NWF) Ecology Fund, t donate any money—