【正文】 .............................................................................................. 2 二、企業(yè)文化 .................................................................................................................................... 3 （一）公司宗旨 ................................................................................................................................. 3 （二）我們的使命 ............................................................................................................................. 3 （三）我們的價(jià)值觀 .......................................................................................................................... 3 （四）我們的目標(biāo) ............................................................................................................................. 3 第三章 項(xiàng)目介紹 ............................................................................................................................. 4 一、 寵物美容服務(wù) ............................................................................................................................. 4 二、 寵物寄養(yǎng)服務(wù) ............................................................................................................................. 6 三、 寵物用品超市 ............................................................................................................................. 7 四、 人寵同樂(lè)園 ................................................................................................................................. 8 （一）人寵同游戲 ............................................................................................................................. 8 （二） 人寵同 進(jìn)餐 ............................................................................................................................. 8 （三）人寵同休息 ............................................................................................................................. 8 五、寵物攝影 .................................................................................................................................... 8 第四章 寵物美容店市場(chǎng)分析 ............................................................................................................ 9 一、市場(chǎng)環(huán)境分析 ............................................................................................................................. 9 （一）寵物店行業(yè)的市場(chǎng)環(huán)境分析 ..................................................................................................... 9 （二）“ GO GO WOOF”寵物有限責(zé)任公 司競(jìng)爭(zhēng)對(duì)手分析 .................................................................. 9 （三）“ GO GO WOOF”寵物有限責(zé)任公司的消費(fèi)者情況分析 ........................................................... 9 二、關(guān)于 “ GO GO WOOF 寵物店”的 SWOT分析 .................................................................................. 10 三、 “ GO GO WOOF” 營(yíng)銷戰(zhàn)略 ....................................................................................................... 11 四、 “ GO GO WOOF” 銷售策略 ....................................................................................................... 12 （一） 產(chǎn)品策略 ............................................................................................................................... 12 （二） 促銷策略 ............................................................................................................................... 13 （三） 定價(jià)策略 ............................................................................................................................... 13 （四）分銷渠道策略 ........................................................................................................................ 14 五、風(fēng)險(xiǎn)評(píng)估 .................................................................................................................................. 14 六、風(fēng)險(xiǎn)預(yù)測(cè)及如何規(guī)避措施 .......................................................................................................... 14 （一）開業(yè)初期市場(chǎng)占有率不高的風(fēng)險(xiǎn) ............................................................................................ 14 （二）員工的單方違約的風(fēng)險(xiǎn) .......................................................................................................... 15 （三）員工泄露公司客戶資料的風(fēng)險(xiǎn) ............................................................................................... 15 （四）員工的工作失誤導(dǎo)致公司經(jīng)營(yíng)蒙受損失的風(fēng)險(xiǎn) ....................................................................... 15 2 （五）物價(jià)上漲的風(fēng)險(xiǎn) .................................................................................................................... 15 （六）資金不足的風(fēng)險(xiǎn) .................................................................................................................... 15 第五章 財(cái)務(wù)分析 ........................................................................................................................... 15 一、投資預(yù)測(cè) .................................................................................................................................. 15 二、財(cái)務(wù)分析 .................................................................................................................................. 18 （一）固定資產(chǎn)投資預(yù)測(cè) ................................................................................................................. 18 （二）流動(dòng)資金預(yù)測(cè) ........................................................................................................................ 18 （三）開辦費(fèi)預(yù)測(cè) ........................................................................................................................... 19 （四）啟動(dòng)資金需求總額預(yù)策 .......................................................................................................... 19 三、財(cái)務(wù)預(yù)測(cè) .................................................................................................................................. 20 （一）銷售收入預(yù)測(cè)（一年） .......................................................................................................... 20 （二）成本費(fèi)用預(yù)測(cè)表（一年） ...................................................................................................... 21