【正文】 矩陣詳細(xì)說明 ..................................................................................................... 64 內(nèi)部因素評價(jià)矩陣 .......................................................................................................... 65 IFE矩陣簡介 .......................................................................................................... 65 IFE矩陣可以按如下五個(gè)步驟來建立： .................................................................... 65 GE矩陣 ......................................................................................................................... 66 目錄 ........................................................................................................................ 66 模型介紹 ................................................................................................................. 67 如何用模型來分析 ................................................................................................... 67 模型應(yīng)用舉例 .......................................................................................................... 71 GE矩陣與 BCG矩陣的比較 ................................................................................... 72 影響競爭實(shí)力 /市場吸引力的內(nèi)部因素 /外部因素 ...................................................... 73 GE矩陣的局限 ....................................................................................................... 73 戰(zhàn)略實(shí)施模型 ................................................................................................................. 73 目錄 ........................................................................................................................ 74 一、指揮型 ............................................................................................................. 74 二、變革型 ............................................................................................................. 75 三、合作型 ............................................................................................................. 75 四、文化型 ............................................................................................................. 76 五、增長型 ............................................................................................................. 76 戰(zhàn)略鐘模型 .................................................................................................................... 77 PEST分析模型 .............................................................................................................. 79 目錄 ........................................................................................................................ 79 PEST模型簡介 ....................................................................................................... 80 (一 ) 政治法律環(huán)境（ Political Factors） ................................................................ 81 (二 ) 經(jīng)濟(jì)環(huán)境（ Economic Factors） .................................................................... 81 (三 ) 社會(huì)文化環(huán)境 （ Sociocultural Factors） ..................................................... 82 (四 ) 技術(shù)環(huán)境（ Technological Factors） ............................................................. 84 PEST分析的變形 ................................................................................................... 84 定量戰(zhàn)略計(jì)劃矩陣 .......................................................................................................... 84 目錄 ........................................................................................................................ 85 定量戰(zhàn)略計(jì)劃矩陣簡介 ........................................................................................... 85 實(shí)例分析 ................................................................................................................. 86 建立 QSPM的六步驟 ............................................................................................. 87 QSPM的優(yōu)點(diǎn)與局限性 ........................................................................................... 88 ROS/RMS矩陣 ............................................................................................................. 89 SCP分析模型 ............................................................................................................... 90 目錄 ........................................................................................................................ 90 3 SCP模型概述 ........................................................................................................ 91 SCP模型分析框架 ................................................................................................. 92 一、外部沖擊 (Shock)...................................................................................... 92 二、行業(yè)結(jié)構(gòu) (Structure)................................................................................. 92 三、企業(yè)行為 (Conduct) .................................................................................. 94 四、經(jīng)營績效 (Performance) ........................................................................... 95 相關(guān)條目 ................................................................................................................. 95 戰(zhàn)略地位與行動(dòng)評價(jià)矩陣 ............................................................................................... 95 SPACE矩陣簡介 .................................................................................................... 95 建立 SPACE矩陣的步驟 ........................................................................................ 96 SWOT分析模型 ............................................................................................................ 98 目錄 ........................................................................................................................ 98 SWOT分析模型簡介 .............................................................................................. 98 SWOT模型含義介紹 .............................................................................................. 99 SWOT分析步驟 .........................................