【正文】 ointments and its warnings requirements of making and following a schedule an appointment 考核要求：安排領(lǐng)導(dǎo)日程的注意事項。3教學(xué)時數(shù)本單元約為2課時。Unit Seven Social Activities 教學(xué)要點：了解商業(yè)往來中社交的重要性，掌握如何組織商務(wù)宴會。教學(xué)內(nèi)容： to plan a business dinner party etiquette 考核要求: 組織商務(wù)宴會的流程。教學(xué)時數(shù)本單元約為2課時。三、參考書目1． 潘巍巍、張東昌，涉外文秘實物英語[M]，知識產(chǎn)權(quán)出版社，北京，2016。3． 原著，Hvonne Hoban,；編著，韓閔紅、楊曉洪，文秘英語[M]，外語教學(xué)與研究出版社，北京，1997。利用各種音像資料幫助學(xué)生更好地學(xué)習(xí)現(xiàn)代企業(yè)文秘工作的性質(zhì)與內(nèi)涵，提高學(xué)生實際掌握語言的能力，使學(xué)生畢業(yè)后能夠適應(yīng)文秘工作的需要。為了學(xué)生將來更好地處理各種文牘性、事務(wù)性、信息性工作，本課程詳細講述各項實務(wù)工作的操作程序、步驟、方法和技巧。四、考核方式該課程考核方式為形成性測試，滿分100分，包括平時成績和期末成績。五、對教學(xué)大綱的說明及對各教學(xué)環(huán)節(jié)的基本要求《大綱》強調(diào)課堂教學(xué)應(yīng)以學(xué)生為主體，教師采用靈活多樣的課堂形式，充分發(fā)揮學(xué)生的能動性、創(chuàng)造性，獨立性和合作精神，引導(dǎo)學(xué)生在積極參與課堂活動，認真完成課堂任務(wù)的過程中掌握思考問題和解決問題的方法，獲取知識。在《大綱》指導(dǎo)下，學(xué)生應(yīng)達到以下要求：掌握涉外秘書和涉外秘書工作的內(nèi)涵。正確處理辦公室日常實務(wù)，信息資料工作，文書工作和會務(wù)工作。在面臨具體問題時的反應(yīng)能力快及應(yīng)對思路正確，提高分析及解決問題的技巧和水平。六、責(zé)任認定大綱制定（修訂）者： 張淑梅大綱審定者：張軼前大綱批準者：王顯志大綱責(zé)任校對：韓進寶第三篇：涉外文秘Report on the Enterprise Culture ofMcDonald’s CorporationLecturer：Liu Dongbiao(劉東彪)Group 3Wang Xiaoqian(王曉倩)Wang Yongshen(王永升)Liu Huihui(劉慧慧)Li Luming(李路銘)Huang Chao(黃超)McDonald’s Corporation is the most biggest fast food group in the was founded by two the year of 1961, it was taken over by an American called Clarke who was regarded as the father of the fast food introduced his products to the markets and he was also the first one to introduce the instant eating conception to the 1965, McDonald’s stock entered the market, after which its value has been increasing nearly vertically all the McDonald’s has established the kingdom of hamburger in the whole McDonald’s Corporation has 14,000 multiple stores throughout 72 countries which serve for 28 million consumers every , McDonald’s Corporation has been developing by opening one new multiple store per on the corporation concept of McDonald’sFirstly we need to know a concept called “CI”.CI is short for corporate identity, which means the identity of corporate image or brand is also called CIS(Corporate Identity System)which stands for the identity system of corporation or group , it’s a management strategy which involvesthe innovation of it’s own concept culture, behaviors and visual ’s also a managing strategy aiming at creating a corporation image impregnated with various characteristics and specialties to gain the recognition of both the innate public and the exterior 1960s Americans firstly put forward the conception of CI in the corporation ’s said that the conception was firstly adopted by IBM(International Business Machines, a corporation in America).CI consists of MI, VI, BI(mind identity, visual Identity, behavior identity)1)McDonald’s MIMI means the bination of corporation includes managing concept, managing aims, career goals, corporation spirits, managing concepts, consumer concept, value concept and so McDonald’s Corporation, every manager must ply to the managing concept: Q S C+ VQ definitely stands for ’s is quite strict in quality instance, Coca Cola which is sold with hamburgers has been tested that when it’s temperature is 4℃,the favor is the temperature of Coca Cola is required to maintain at 4℃ when it is being which we can see how strict McDonald’s management means service which includes the fort sense of shops, the upset of managing time, service attitude and so the shop assistants would smile when they municate with consumers, which would make consumers feel the interval between the consumer’s having chosen his food and their getting the foodwill not be over 1 ’s multiple storesput the considerate and convenient service in the first order to acmodate the needs of the passengers on the highway, McDonald’s has opened lots of stores on the two sides of install a dialing machine in the place which is 10 meters away from their people pass by they can order the food through the dialing machine and get it when they pass by the stands for cleanness.“you would rather did cleaning than leaned against the wall to have a break”.For the purpose of appealing to consumers, McDonald’s keeps their shops clean all the time and make their efforts to change the bias from the public that “cheap restaurants are not clean”.In the shop assistants’ daily principle, men must shave moustache and fingernails and keep the mouth clean and take a shower woman, they must wear hair the consumer leaves, shop assistants would clean the table means value conveying the McDonald’s conception that “offer foods of high value and high quality to consumers”.For the purpose ofcarrying out the corporation’s managing concept utterly, McDonald’s appoint employees of the headquarters to evaluate the progress of mul