【正文】 of multiple stores all over the )McDonald’s VIVI(visual identity)is the visualization of corporation identity or brand conveys the corporation or brand characteristics through the exhibition for unity, standardization of corporation or includes primary elements(such as corporation name, brand name, symbols and so on)and applying elements(official goals, environment display, traffic tools and so on).Among the McDonald’s visual identities, the standard color yellow and the corporation symbol “M” are the most successful let people think of the foods whose prices are ’s more, the level of this colour’s recognition is quite design of “M” is gentle which stirs people to step into the double arches resemble the first letter of “McDonald’s” the brand picture of McDonald’s stores the golden yellow double arches have not only special characteristics but strongly penetrative is one of McDonald’s managing strategies as traffic signals, red stands for “stop” while yellow stands for “notice”.McDonald’s take advantage bottom color of the signboard is red, while the brand “M” above is you see red, will you stop to have a look? When you see the golden yellow “M” will you arouse the eager of eating?It can be a successful mercial strategy appropriately in visual )McDonald’s BIBI conveys the corporation managing features through various employees’ behaviors and various producing and managing activities which includes leader education,employee training, regulations, quality control, behavior principles, entertainments, charity activities and so Nowadays McDonald’s would spend 600 million dollars on advertisements every year, of which most are spent on TV ’s managers think that McDonald’s is not the typical consuming career or the average their eyes “McDonald’s is not a food industry but an entertainment ’s is fond of applying peculiar methods to catch media’s part in charity activitiesMcDonald’s headquarters require the owners of their multiple stores to participate the local charity activities so that that can be local news on different markets McDonald’s take different example, in the familycentered market, they donate the ine of selling hamburgers to the local estimated, McDonald’s would donate 4% of its total ine to various charity activities every ’s UncleAs the image expresser of McDonald’s, McDonald’s Uncle is famous for his lovely ’s would spend sums of money on the announcement of McDonald’s board think that he shouldn’t be something of a father while he should do the things children like to do despite he is an the USA, McDonald’s Uncle’s status is as important as that o f Santa Claus(Father Christmas)so McDonald’s win the most of the children’s on the managing features of human resources1)Experience is superior to the backgroundMcDonald’s own a large reservation troop which are posed of college % of the employees are from the food service % of them are from mercial schools, the others are posed of college students, ’s break through the rotten conception and employ large sums of young employees who have no working )Diversity and toleranceFor the purpose of eliminating the discrimination of minorities, females, homosexuals, developing diversity and tolerance, adopting and taking up diversity education, McDonald’s has build up cooperation relationship with ChineseAmericans, the handicapped and so more than 40% of McDonald’s caf233。英語(yǔ)本土人士一般是用“底氣“發(fā)音，而多數(shù)中國(guó)人傾向于只用口腔發(fā)音，說(shuō)出來(lái)的話口音差別很大。人們發(fā)現(xiàn)盡管學(xué)習(xí)了多年的英語(yǔ)，即使讀寫(xiě)沒(méi)有什么大礙，但跟外國(guó)人的口語(yǔ)交談卻十分費(fèi)力，究其原因，主要有以下幾點(diǎn)：發(fā)音不準(zhǔn)確。對(duì)于涉外文秘人員來(lái)說(shuō)，要想真正掌握英語(yǔ)，用英語(yǔ)與外商輕松自如地交流，就必須盡快提高自己的英語(yǔ)聽(tīng)力水平。合同中用詞極其考究，具有特定性和專(zhuān)業(yè)性，而且正式又準(zhǔn)確。前兩者多用于商務(wù)貿(mào)易，而備忘錄多用于團(tuán)體和政府部門(mén)。雖然商務(wù)合同的具體事項(xiàng)各有不同，而且現(xiàn)在不論是政府部門(mén)還是大小公司都會(huì)有各自的合同格式，但是還是有必要明確了解各項(xiàng)條款。從廣州、深圳等地人才市場(chǎng)的招聘信息看，一般要求錄用女性，井對(duì)文秘人員的外形氣質(zhì)、言談舉止有較高要求，如：1 6米以上外形條件好，端莊穩(wěn)重．氣質(zhì)高雅，身體健康，能講流利準(zhǔn)。文秘應(yīng)熟悉統(tǒng)計(jì)和文檔管理方法，老板隨時(shí)需要任何資料、數(shù)據(jù)，都能馬上拽出；要具有良好的人際關(guān)系與部門(mén)協(xié)調(diào)能力，熟悉文件處理過(guò)程及政府各職能部門(mén)辦事程序，熟悉lSO體系運(yùn)作；能獨(dú)立處理辦公室日常行政事務(wù)；了解經(jīng)濟(jì)法規(guī)(臺(tái)同法、公司法等)，有一定會(huì)計(jì)基礎(chǔ)；要有強(qiáng)烈的邏輯條理性．對(duì)自己手中的各種事宜能分清輕重緩急，安排好先后次序(3)文秘是企業(yè)的一十“窗口” 文秘水平直接反映老板水平。好文秘可為老板解決很多問(wèn)題，不僅老板想到的要做好，甚至老板投想到的也要想到并且做好，使老板滿意。(2)文秘是老板的另一十“腦子”、“記憶倉(cāng)庫(kù)。英語(yǔ)方面，要求聽(tīng)說(shuō)寫(xiě)能力強(qiáng) 許多前去外企應(yīng)聘文秘的大學(xué)生雖擁有四、六級(jí)英語(yǔ)證書(shū)，但聽(tīng)說(shuō)能力過(guò)不了關(guān)．甚至無(wú)法同客戶(hù)進(jìn)行一般El常交談，更無(wú)法處理秘書(shū)事務(wù)，只能被拒之門(mén)外；計(jì)算機(jī)方面，要求文字處理技術(shù)熟練．漢字錄人至少達(dá)到每分鐘80字；要熟悉各種辦公系統(tǒng)軟件，臺(tái)制作幻燈片用于作報(bào)告、匯報(bào)工作等；要會(huì)應(yīng)用數(shù)據(jù)庫(kù)及數(shù)碼，要臺(tái)排版編輯掃描；能上網(wǎng)查閱文件并互相交換。對(duì)文秘。文秘人員應(yīng)具備扎實(shí)的中、英文功底和較強(qiáng)的文字操作能力，熟悉各婁應(yīng)用文的格式與內(nèi)容要求，會(huì)速記，成稿速度快；文學(xué)素質(zhì)修養(yǎng)好，文筆流暢，能主編各種內(nèi)部刊物，組織企業(yè)文化宣傳，甚至要會(huì)寫(xiě)快板書(shū)、詩(shī)歌等。外企人事制度的現(xiàn)狀要求文秘人員少而精。外企文秘的來(lái)源呈現(xiàn)多樣化，多為各部門(mén)中熟諳本公司生產(chǎn)經(jīng)營(yíng)業(yè)務(wù)同時(shí)又具備良好文秘素質(zhì)(如英語(yǔ)口語(yǔ)、寫(xiě)作能力、協(xié)調(diào)能力等)的業(yè)務(wù)人員，純粹文秘專(zhuān)業(yè)畢業(yè)的相對(duì)較少。