【正文】 ...................... 33 公司概要 ................................................................................................... 33 公司股權(quán)結(jié)構(gòu) ............................................................................................ 34 酒店管理組織架構(gòu) ..................................................................................... 34 核心管理層簡(jiǎn)歷 ........................................................................................ 34 公司目標(biāo) ................................................................................................... 35 第 4 篇 項(xiàng)目總體發(fā)展規(guī)劃 ........................................................................................ 36 項(xiàng)目位置 ................................................................................................... 36 臨沂蘭亭大酒店項(xiàng)目商業(yè)計(jì)劃書(shū) 9 項(xiàng)目分期開(kāi)發(fā)規(guī)劃 ..................................................................................... 36 大酒店項(xiàng)目總體方案 ................................................................................. 37 酒店功能定位 ............................................................................................ 38 酒店整體定位 ................................................................................................... 38 酒店房務(wù)功能定位 ............................................................................................ 38 酒店餐飲功能定位 ............................................................................................ 39 酒店娛樂(lè)功 能定位 ............................................................................................ 40 酒店康體功能定位 ............................................................................................ 40 酒店會(huì)議功能定位 ............................................................................................ 40 酒店其它服務(wù)設(shè)施功能定位 .............................................................................. 40 酒店設(shè)備設(shè)施檔次定位 ..................................................................................... 40 酒店功能規(guī)劃 ............................................................................................ 41 酒店建筑面積規(guī)劃 ............................................................................................ 41 地下層功能規(guī)劃 ............................................................................................... 41 地上一層功能規(guī)劃 ............................................................................................ 42 二層功能規(guī)劃 ................................................................................................... 44 三層功能規(guī)劃 ................................................................................................... 45 四層功能規(guī)劃 ................................................................................................... 46 五層功能規(guī)劃 ................................................................................................... 46 六層至十層功能規(guī)劃 ........................................................................................ 47 十一層功能規(guī)劃 ............................................................................................... 48 十二層功能規(guī)劃 ............................................................................................... 48 酒店經(jīng)濟(jì)技術(shù)指標(biāo)匯總 ............................................................................. 49 綜合指標(biāo)數(shù)據(jù)匯總 ............................................................................................ 49 功能數(shù)據(jù)匯總 ................................................................................................... 50 項(xiàng)目開(kāi)發(fā)進(jìn)度計(jì)劃 ..................................................................................... 50 第 5 篇 市場(chǎng)分析 ...................................................................................................... 51 我國(guó)房地產(chǎn)市場(chǎng)發(fā)展趨勢(shì)簡(jiǎn)析 ................................................................... 51 我國(guó)商業(yè)地產(chǎn)市場(chǎng)分 析 ............................................................................. 53 我國(guó)商業(yè)地產(chǎn)市場(chǎng)現(xiàn)狀 ..................................................................................... 53 商業(yè)地產(chǎn)市場(chǎng)運(yùn)營(yíng)中存在的問(wèn)題 ....................................................................... 54 商業(yè)地產(chǎn)的未來(lái)趨勢(shì) ........................................................................................ 55 中國(guó)酒店市場(chǎng)發(fā)展前景 ............................................................................. 58 2021 年酒店發(fā)展情況統(tǒng)計(jì) ................................................................................ 58 中國(guó)酒店產(chǎn)業(yè)發(fā)展的一些新趨 勢(shì) ....................................................................... 59 臨沂市房地產(chǎn)市場(chǎng)發(fā)展分析 ...................................................................... 61 臨沂酒店市場(chǎng)分析預(yù)測(cè) ............................................................................. 62 臨沂酒店基本情況 ............................................................................................ 62 臨沂三星級(jí)以上酒店客戶來(lái)源構(gòu)成 ................................................................... 62 臨沂旅游業(yè)基本情況 ........................................................................................ 63 山東臨沂酒店價(jià)格和出租率 .............................................................................. 63 臨沂酒店市場(chǎng)需求預(yù)測(cè) ..................................................................................... 63 競(jìng)爭(zhēng)分析 ................................................................................................... 65 競(jìng)爭(zhēng)對(duì)手基本情況 ............................................................................................ 65 SWOT 分析 ...................................................................................................... 65 競(jìng)爭(zhēng)分析結(jié)論 ................................................................................................... 67 項(xiàng)目目標(biāo)定位 ............................................................................................ 68 第 6 篇 酒店項(xiàng)目運(yùn)營(yíng) ............................................................................................... 69 影響本項(xiàng)目運(yùn)營(yíng)方案的主要因素分析 ........................................................ 69