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or quarters to advertise to your target markets. Figure out the number of ad insertions that will make sense and negotiate an agreement with the various media suppliers in those areas. 3. Hire professionals to handle your advertising. When you need to advertise, hire an ad agency. You need to concentrate your time and efforts in areas of your business in which you do best. Agencies are experts. They charge for their time and experience and have one goal in mind: to get the best results for their clients in order to keep those customers. An agency will research your market and your audience to learn the real situations concerning your product or services. 4. Provide as much information as possible to your agency. In order to write the most persuasive copy and to design the most effective ads, it is important for your agency to know what has worked in the past. There is nothing wrong with using information from previously successful ads. 5. Focus your message on what is important for your audience. Your target audience will be more concerned about what you can do for them. Speak to the audience in their language, in a way they can understand. Big or unusual words should be avoided. Your job is to sell your audience on using your products or services. 1. What is the best title of the passage? (Please answer it within 10 words.) ________________________________________________________________________ sentence in the passage can be replaced by the following one? It39。t lose heart and kept running. All the students on the playground cheer me on, “ Come on! ” I was so encouraged that I ran faster and fast till I caught up all the other runners.