【正文】
guage study has important practical significance. This paper on the current female cosmetics packaging concept and related theories to do the whole paper, as the theoretical basis of the idea. Secondly explore the female principle content cosmetic packaging design, a detailed analysis of the female consumer psychology and aesthetic consciousness, on the basis of the basic requirements need to grasp in packaging design. Then, discuss contents of women cosmetic packaging design language symbols, which is the core part of this paper, including the important content of graphic design, packaging design, material and texture design, in which also proposed some design methods and matters needing attention. Finally, the development trend of female cosmetics packaging design in the future is pointed out. Hope to have the certain theory III instruction value to the female cosmetics packaging design in practice. Key Words: female,cosmetics,packaging design,language symbols 目 錄 中文摘要 ............................................................... Ⅰ 英文摘要 ............................................................... Ⅱ 引言 .................................................................... 1 1.女性化妝品包裝概述 ................................................... 1 女性化妝品內(nèi)涵 ....................................................... 1 女性化妝品內(nèi)涵 ....................................................... 1 女性化妝品包裝的功能和意義 ........................................... 2 2.女性化妝品包裝設計原則 ............................................... 2 符合女性消費者的消費心理 ............................................. 2 整體風格的統(tǒng)一 ....................................................... 3 藝術美觀性 ........................................................... 3 高度的視覺語言識別性 ................................................. 3 3.女性化妝品包裝設計語言符號的內(nèi)容 ..................................... 4 視覺平面設計符號 ..................................................... 4 圖形設計 .......................................................... 4 色彩設計 ........................................................... 4 文字設計 ........................................................... 5 包裝形態(tài)符號 ......................................................... 6 容器設計 ........................................................... 6 包裝結構設計 ....................................................... 7 材質(zhì)和肌理符號 ....................................................... 8 材質(zhì)選擇 ........................................................... 8 肌理處理 .......................................................... 10 4. 未來女性化妝品包裝設計的發(fā)展趨勢 .................................... 10 個性化 .............................................................. 10 藝術性 .........................................................