【正文】
售、提高產品附加值。包裝起到了在流通過程中保護產品、方便儲運,促進銷售的作用,包裝是品牌理念、產品特性、消費心理的綜合反映,影響到消費者的購買欲。s cultural level, aesthetic concepts also will increase, consumers feel the object is the color first, then shaped, bold packaging design and bright colors, would be particularly the introduction of attention, the impact of strong, packaging design and fashion only with the social and cultural integration will always be people39。因而重視產品包裝視覺表現(xiàn)的廣告性,使包裝形成主動的表現(xiàn)力,無疑是商品行銷策略中的一個重要舉措。濰坊教育學院畢 業(yè) 論 文題目:Photoshop化妝品包裝設計目錄摘要內容Abstract第一章 緒論 4第二章 包裝設計概述 5 5 5 5 6第三章 包裝設計的材料 6第四章 包裝設計要素 7 7 7第五章 化妝品包裝的設計 7 7 13 14 16 17總 結 20參考文獻 20謝 詞 21摘要在現(xiàn)代告訴發(fā)展的時代,人們的文化水平越來越高,審美觀念也隨之提高,消費者對物體的感覺首先是色,然后是形,大膽地包裝設計及亮麗的顏色,會格外引人注目,沖擊力強,包裝的設計只有與社會文化和潮流接軌才會時刻被人們所注意,才會有廣大的接受群體,在商品銷售中我們不可否認媒體廣告的導向作用,在貨架上,企業(yè)要想占有高效率的市場效應,必須重視產品銷售包裝的形象要素的表現(xiàn)。包裝視覺表現(xiàn)的市場貨架沖擊力,是影響產品銷售的重要因素。關鍵字:化妝品包裝 色彩 photoshopAbstractDevelopment in the modern era told, more and more people39。s attention, will have to accept the majority of groups, we can not deny the sale of goods in the guiding role of the media advertising, on the shelf, panies to share an efficient market effects, must pay attention to packaging the image of the elements of product sales performance. Packaging visual impact the performance of the market shelves is an important factor affecting product sales. Thus attention to product packaging visual presentation of advertising, so that the formation of active packaging expression, modity marketing strategy is undoubtedly an important step. Keywords: cosmetics packaging color photoshop第一章 緒論包裝設計是“包裝”產業(yè)的源頭,是一種集創(chuàng)造、智慧、