【正文】 ................................................ 24 ．經(jīng)營對策 ...................................................................................................................... 24 ．完善機(jī)制 ............................................................................................................... 24 ．培育品牌 ............................................................................................................... 24 ．強(qiáng)化宣傳 ............................................................................................................... 25 4． 4．項目風(fēng)險 .................................................................................................................... 25 主要風(fēng)險因素 .......................................................................................................... 25 ．防范風(fēng)險對策 ........................................................................................................ 25 ．風(fēng)險因素測評 ........................................................................................................ 26 第五章 項目管理 .................................................................................................................... 27 2 ．管理機(jī)構(gòu) ...................................................................................................................... 27 ．項目籌建管理 ........................................................................................................ 27 ．項目運(yùn)行管理 ........................................................................................................ 27 ．管理措施 ...................................................................................................................... 29 ．計劃管理 ............................................................................................................... 29 ．技術(shù)管理 ............................................................................................................... 29 ．營銷管理 ............................................................................................................... 30 ．資金管理 ............................................................................................................... 30 ．招標(biāo)管理 ...................................................................................................................... 30 第六章 財務(wù)評價 .................................................................................................................... 31 ．評價參數(shù) ...................................................................................................................... 31 ．銷售收入 ...................................................................................................................... 31 ．銷售收入 ............................................................................................................... 31 ．銷售稅金與附加 .................................................................................................... 31 ．成本費用 ...................................................................................................................... 31 ．資產(chǎn)折舊與攤銷 .................................................................................................... 31 ．生產(chǎn)費用 ............................................................................................................... 32 ．銷售費用 ............................................................................................................... 32 ．管理費用 ............................................................................................................... 32 ．財務(wù)費用 ............................................................................................................... 32 ．總成本 .................................................................................................................. 33 ．經(jīng)營成本 ............................................................................................................... 33 ．財務(wù)效益 ...................................................................................................................... 33 ． 財務(wù)損益 ............................................................................................................... 33 ．現(xiàn)金流量 ............................................................................................................... 33 ．流動資金 ............................................................................................................... 34 ．償還貸款 ............................................................................................................... 34 ．資金平衡 ............................................................................................................... 36 ．不確定性 ...................................................................................................................... 37 ．盈虧平衡 ............................................................................................................... 37 ．敏感性 .................................................................................................................. 38 ．財務(wù)評價結(jié)論 ............................................................................................................... 38 第七章 社會評價 .................................................................................................................... 39 ．戰(zhàn)略意義 ...................................................................................................................... 39 ．社會效益 ...................................................................................................................... 39 ．開辟就業(yè)崗位，增加居民收入 ............................................................................... 39 ．推進(jìn)建筑節(jié)能，改善居住環(huán)境 ............................................................................... 39 ．供給建設(shè)需求，循環(huán)利用資源 ............................................................................... 39 ．社會互適性 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