【正文】 .................................................5 市場發(fā)展趨勢 ..........................................................................................................................................5 行業(yè)網(wǎng)站分析 ..........................................................................................................................................5 主要競爭對手 ..........................................................................................................................................5 次要競爭對手 ..........................................................................................................................................6 中國電子商務(wù)現(xiàn)狀 .................................................................................................................................6 網(wǎng)站 策劃 ...................................................................................................................................................7 站點(diǎn)規(guī)劃 ..................................................................................................................................................7 網(wǎng)站定位 ..................................................................................................................................................7 用戶定位 ..................................................................................................................................................7 信箱規(guī)劃 ..................................................................................................................................................7 網(wǎng)頁規(guī)劃 ..................................................................................................................................................7 首頁策劃 ..................................................................................................................................................7 欄目結(jié)構(gòu) ................................................................................................................................................11 網(wǎng)站功能 ............................................................................................................................................... 15 .............................................................................................................................. 15 .............................................................................................................................. 15 .............................................................................................................................. 16 .............................................................................................................................. 17 ....................................................................................................................................... 18 運(yùn)營方案 ............................................................................................................................................... 19 宣傳方案 ............................................................................................................................................... 19 ....................................................................................................................................... 19 ....................................................................................................................................... 19 ....................................................................................................................................... 19 技術(shù)方案 ............................................................................................................................................... 19 推廣方案 ............................................................................................................................................... 20 ....................................................................................................................................... 20 ....................................................................................................................................... 21 ....................................................................................................................................... 21 運(yùn)營方案 ............................................................................................................................................... 21 ....................................................................................................................................... 21 ....................................................................................................................................... 22 ....................................................................................................................................... 22 市場策略 ...................................................................................................................................... 22 第 2 頁 共 39 頁 ....................................................................................................................................... 23 ....................................................................................................................................... 24 ....................................................................................................................................... 25 附件一： 會員注冊協(xié)議 ......................................................................................................................... 28 附件二： 中國行政區(qū)劃代碼 ................................................................................................................. 30 附件三： 網(wǎng)站欄目結(jié)構(gòu) ......................................................................................................................... 30 第 3 頁 共 39 頁 概述 隨著 中國互聯(lián)網(wǎng)