上海汽車品牌策略英文-展示頁(yè)
2025-01-27 02:55本頁(yè)面
【正文】 s for model 2 Local protection 1 Total: External Factor Evaluation(EFE) MatrixDecember,2023CPM MatrixDecember,2023Market PositioningDecember,2023Internal strength of Shanghai GMǒ The industry is very mature in the world but it is a blooming industry with much market potential in China. ǒ The government think much of the development of motorcar industry to cut down the influence from WTO.ǒ The gap between petitors is not too much, easy to get petitive advantage in free petition stage.ǒ Distribution quantity raise much, individual buyers take more and more proportion.ǒ Relating services are improving.ǒ The industry is just beginning, many standards need to be perfected.BuickNewAmerica EuropeDecember,2023Shanghai GM? Established in March,1997,is the largest joint venture corporation of GM in China.? Produce cars, engine, gearbox and other kinds of parts.? Main brand: BUICK series, SAIL series.? Want to be the best auto manufacturer in China.December,2023Regal GS and its flagship versionBuickAmericaAsia? Get the market share over 15% in 2023.December,2023Global? General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world。December,2023Several Big CorporationsGroup name Profit(10 billion $)Turnover(10 billion $)Global sale (10 thousand)Capital(10 billion $)GM 28 1400 750 166Ford 67 1180 680 230DemlaKreisler 1473 400 250Volkswagen 13 750 458 124Toyota 40 1060 445 230Honda 24 540 234 30December,2023Foreign Carmakers Seek More Presence in China ? Chinese car market, a lucrative cake, has garnered attentions of numerous foreign carmakers.? China39。MarketJun. ~ Oct.,2023 Auto produce increase %, sale increase %。BloomingcharactersDecember,2023DopodFriendly,Comfortablethreeinter? SafetyFluorin? Information? AirconditionerfuelpositioningTechnology? ElectromotionShanghai GMDecember,2023There are many kinds of vehicles.Automobile is popular on landway.As an important part of automobile, car plays a key role in modern society.In China,more and more people hold a private car, what is the industry going to be?What should Shanghai GM do?Follow m
研究報(bào)告相關(guān)推薦
鄂ICP備17016276號(hào)-1