nike耐克stp戰(zhàn)略分析__英文版-展示頁
2025-01-24 23:38本頁面
【正文】 practical, hi tech, sincere, conservative European styleBS: Associated with elite soccer players/teams, NBA starsBM: Athletic, fashion, practical, China styleBS: Associated with Athletes at local leaguesNike has invested a lot so far in developing a premium brand that implies high quality and care for the customer. Brand is the biggest advantage for Nike, so it is always a challenge to fight against brand dilution within Nike. ? Sales strategyIn sales segment, local players are stronger than international players, Nike needs to open more stores Productsegmentfashion sportswear Outdoor fitnessMono Brand Chain Store Specialty Chain Store supermarketMarketingsegment Nike’s market segmentation*AgeMarket Segmentation*Profession*Ine From the pie chart, we can know that Nike position the mainly market in young people who are 18 to 25 years old. Young people like doing sports. They chase after fashion and have strong sense of identity brands. At the same time, Nike focus their consumers on the whitecollar level which have stable ines. It is necessary for them to lead a highquality life, so that they are eager to doing exercises as well. Market Segmentation AgeUnder eighteen years old%Eighteen to twentyfive%Twentysix to thirtyfive%Thirtyfive years old or older%Nike’s products are geared to all the necessaries of customers. With the improvement of people’s living standard, doing physical exercises has bee a trend of lifestyle. So Nike seizes the opportunity and introducing a variety of products in different prices in order to meet all the exercise enthusiast.Market Segmentation IneNike divides the professions into Student, Freelancer, Officeworker,
職業(yè)教育相關(guān)推薦
鄂ICP備17016276號(hào)-1